One evening, enveloped in the soft spring air, a couple's wedding took place.
The venue was IWAI OMOTESANDO in Omotesando. After passing through a corridor that evoked recollections of their lives, the guests were led into the solemn celebration hall. Seated facing each other on either side, the ceremony began, celebrating their 27 years of marriage and their 28th year to come. With us guests as witnesses, the couple spoke their vows to each other to continue living together.
"It's okay to have a day like that, when you suddenly feel a warmth in your heart, as you long for being alive.
And I hope that even in silence, you two will understand why your heart warms." (Along with the vows, a wedding song by Hiroshi Yoshino was read aloud.)
This wedding ceremony, which warmed the hearts of everyone present, was performed by Smiles, KIGI, TO A scene from the unveiling ceremony for "iwaigami," a new style of wedding proposed by Niju Co., Ltd., a joint venture between NINE, Diamant, and the four companies.
"iwaigami" is a new style of wedding ceremony themed on the "simplest wedding ceremony." Of the approximately 600,000 couples who get married each year, over 50% apparently choose not to have a wedding ceremony. As a response to this increasingly diverse view of modern marriage, Niju Co., Ltd. has conceived a unique vow, created in the couple's own style, without being bound by formalities.
The "iwaigami" product, which contains a wedding ring and booklet in a paulownia wood box, was inspired by the "culture of folding and layering" of the origami art of kataka, which has a history of over 600 years. Kigi was in charge of the overall direction, including the logo and ring design. The logo depicted on the paulownia wood box and booklet is based on the creases that appear when a flat origami crane, known as a lucky crane, is unfolded onto a single piece of paper.
"Iwaigami" logo
Origami holder for holding wedding rings
There are no rules to this "iwaigami" wedding. It can be held at a venue, of course, or it can be a modest ceremony at home, a lively banquet, a trip, or the end of a date... At the time and place of each couple's choosing, they read aloud the words scattered across the pages of the booklet, and at the end, they write their names as a symbol of their bond and exchange rings. It can be for newlyweds or, as on this day I attended, a milestone in a long-term relationship.
It's a product, but not a thing, but a new way to mark precious moments and memories. Whether you're thinking about marriage or not, check out the official website (https://iwaigami.jp/) for more details. As for sales, in addition to the official website, from mid-April onwards, it will also be available at OUR FAVOURITE SHOP in Shirokane.
The venue was IWAI OMOTESANDO in Omotesando. After passing through a corridor that evoked recollections of their lives, the guests were led into the solemn celebration hall. Seated facing each other on either side, the ceremony began, celebrating their 27 years of marriage and their 28th year to come. With us guests as witnesses, the couple spoke their vows to each other to continue living together.
"It's okay to have a day like that, when you suddenly feel a warmth in your heart, as you long for being alive.
And I hope that even in silence, you two will understand why your heart warms." (Along with the vows, a wedding song by Hiroshi Yoshino was read aloud.)
This wedding ceremony, which warmed the hearts of everyone present, was performed by Smiles, KIGI, TO A scene from the unveiling ceremony for "iwaigami," a new style of wedding proposed by Niju Co., Ltd., a joint venture between NINE, Diamant, and the four companies.
"iwaigami" is a new style of wedding ceremony themed on the "simplest wedding ceremony." Of the approximately 600,000 couples who get married each year, over 50% apparently choose not to have a wedding ceremony. As a response to this increasingly diverse view of modern marriage, Niju Co., Ltd. has conceived a unique vow, created in the couple's own style, without being bound by formalities.
The "iwaigami" product, which contains a wedding ring and booklet in a paulownia wood box, was inspired by the "culture of folding and layering" of the origami art of kataka, which has a history of over 600 years. Kigi was in charge of the overall direction, including the logo and ring design. The logo depicted on the paulownia wood box and booklet is based on the creases that appear when a flat origami crane, known as a lucky crane, is unfolded onto a single piece of paper.
"Iwaigami" logoOrigami holder for holding wedding ringsThere are no rules to this "iwaigami" wedding. It can be held at a venue, of course, or it can be a modest ceremony at home, a lively banquet, a trip, or the end of a date... At the time and place of each couple's choosing, they read aloud the words scattered across the pages of the booklet, and at the end, they write their names as a symbol of their bond and exchange rings. It can be for newlyweds or, as on this day I attended, a milestone in a long-term relationship.
It's a product, but not a thing, but a new way to mark precious moments and memories. Whether you're thinking about marriage or not, check out the official website (https://iwaigami.jp/) for more details. As for sales, in addition to the official website, from mid-April onwards, it will also be available at OUR FAVOURITE SHOP in Shirokane.
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