Amplitude launches spring cosmetics to brighten up mature complexions, along with a long-awaited brush collection

Mar 11, 2019
Amplitude, whose creative director is makeup artist RUMIKO, will release a limited-edition makeup item and brush collection on March 27th.

"Conspicuous Eyes" (limited to one type/7,000 yen) is an eyeshadow palette that expresses intelligence and sensuality by layering three different textures. The limited-edition color "09 Blue Brown" combines a pale blue cream base with sparkling blue pearl, a deep brown with an exquisite reddish hue, and a moist, dazzling gold. Layering contrasting colors creates depth, or sprinkling gold for a nuanced eye look. The carefully calculated layers of color and texture create a chic and sophisticated look with each layer.
"Amplitude Conspicuous Eyes/09 Blue Brown" (7,000 yen) *Limited quantity

"Sublime Lip Gloss" (5 limited colors/3,300 yen each) is a lip gloss characterized by beautiful color payoff and a comfortable fit. In addition to the stylish rose (Isetan Shinjuku exclusive color), the refined orange beige (Nihonbashi Takashimaya exclusive color), and the lovely pink (Osaka Takashimaya exclusive color) that brings out a mature cuteness, the colors available at all stores also include a coral pink that blends well with the skin and colors naturally, and a chic brown beige that creates an intellectual look. With just one application, lips are enveloped in moisture, and the dewy shine enhances the shape of your lips and the overall appearance of your face. "Amplitude Sublime Lip Gloss/Rose" (¥3,300) *Limited quantity, exclusive to Isetan Shinjuku

Also released on the same day was a long-awaited brush collection. While pursuing a professional finish, the brushes use sustainable synthetic bristles for a comfortable feel like animal hair. From base makeup to lip makeup, the 14 brushes are designed to cover every step of the makeup process, and each one is as if it has a built-in technique, allowing anyone to achieve a professional finish. The wide variety of brushes available includes a face brush (12,000 yen) that holds plenty of powder and gives your skin a polished, high-quality finish, a cheek brush (6,000 yen) that has just the right amount of elasticity and allows you to easily control the shade, eyeshadow brushes (from 4,000 yen) that come in a variety of shapes to suit your needs, an eyeliner brush (3,000 yen) that allows you to draw delicate lines around the eyes, a lip brush (3,000 yen) that fits perfectly to the curve of your lips and allows you to draw sharp lines, and a screw brush (1,800 yen) that beautifully shapes your eyelashes and eyebrows.
"Amplitude Ampoule Face Brush" (12,000 yen)
Akiko Hanazawa
  • "Amplitude Conspicuous Eyes/09 Blue Brown" (7,000 yen) *Limited quantity
  • "Amplitude Sublime Lip Gloss/Rose" (3,300 yen) *Limited quantity, Isetan Shinjuku store exclusive color
  • "Amplitude Sublime Lip Gloss/Orange Beige" (3,300 yen) *Limited quantity, Nihonbashi Takashimaya exclusive color
  • "Amplitude Sublime Lip Gloss/Pink" (3,300 yen) *Limited quantity, exclusive to Osaka Takashimaya
  • "Amplitude Sublime Lip Gloss/Coral Pink" (3,300 yen) *Limited quantity, same color at all stores
  • "Amplitude Sublime Lip Gloss/Brown Beige" (3,300 yen) *Limited quantity, same color at all stores
  • "Amplitude Ampoule Face Brush" (12,000 yen)
  • "Amplitude Face Brush" (7,800 yen)
  • "Amplitude Cheek Brush" (6,000 yen)
  • "Amplitude Eyeshadow Brush L" (4,500 yen)
  • "Amplitude Eyeshadow Brush M" (4,500 yen)
  • "Amplitude Eyeshadow Brush S" (4,000 yen)
  • "Amplitude Eyeshadow Brush Diagonal Line" (4,000 yen)
  • "Amplitude Eyeshadow Brush Pointed" (4,000 yen)
  • "Amplitude Cream Eyeshadow Brush" (4,000 yen)
  • "Amplitude Eyeliner Brush M" (3,000 yen)
  • "Amplitude Eyeliner Brush S" (3,000 yen)
  • "Amplitude Lip Brush" (3,000 yen)
  • "Amplitude Screw Brush" (1,800 yen)
  • "Amplitude Foundation Brush N" (5,500 yen) *Specifications changed
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