CHANEL's new lipstick, Rouge Coco Flash, will be released on March 8th. Leading up to the launch, a special event will be held on Cat Street in Shibuya, Tokyo, for 10 days only, starting March 1st. The venue will be designed with an exciting motif based on the colorful shades of the new lipstick. There will be a colorful self-trial space where visitors can freely try out Rouge Coco Flash, as well as a special photo booth where visitors can take photos under the camera's flash (videos can be received via LINE), a makeup experience with a makeup artist (reservation required), and a "Choose Your Flash" event where visitors can choose their favorite shade from a selection of 27 shades and receive a gift.

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In addition, if you add friends to Chanel's official LINE account and connect, you will also receive a gift of a game ticket to enjoy at the event venue.

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Rouge Coco Flash is available in a wide variety of 27 colors (6 of which are limited edition). Additionally, the Rouge Coco Flash Top Coat comes in three colors, all priced at 4,000 yen. There will also be a special pre-sale at the venue, where customers can purchase Rouge Coco Flash ahead of its release on March 8th.

Kōki, the Chanel Beauty Ambassador, also attended the event. She chose her favorite from 30 shades and enjoyed the event content.

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For more details about the event, check the special website (https://rougecocoflash.chanel-beaute.jp/)! The official hashtags are "#rougecoco" and "#cocoflash."