Aquascutum White Label x Hana4 to hold event at Ginza Mitsukoshi showcasing the new appeal of trench coats

Feb 28, 2019

While retaining the luxury and craftsmanship of British brand Aquascutum, the more modern Aquascutum White Label will be holding a campaign called "FUN & TRENCH" from February 27th at the GINZA Stage on the 3rd floor of the Ginza Mitsukoshi Main Building to introduce new appeal to the brand's masterpiece, the trench coat.

During the campaign, a collaborative collection with Hana4, an art director renowned for his immensely popular artwork, including nail designs, will be sold exclusively at Ginza Mitsukoshi. Hana4's artwork, inspired by this season's Aquascutum White Label, is reflected on "ribbon belts" and "blouses." In addition, three limited-edition "special trench coats" with artwork directly applied by Hana4 will be sold.

On March 2nd, Hana4 will perform a live painting performance. Hana4's beautiful paintings will bring to life the tropical, resort-like color story of the Caribbean Commonwealth islands, which is also the inspiration for Aquascutum White Label's spring image.

Check out our official Instagram for the latest information!
@aquascutum_japan



[Event Information]
FUN & TRENCH
Dates: February 27th - March 5th
Location: Ginza Mitsukoshi Main Building, 3rd Floor, GINZA Stage

■Hana4 Special Live Painting
Date and Time: March 2nd (Sat) 2:00 PM - 5:00 PM
Location: Ginza Mitsukoshi Main Building, 3rd Floor, GINZA Stage



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