I was enchanted by mellow's accessories, which are worn like arranging flowers. A pop-up will be held at Ginza Mitsukoshi, and limited items will also be available.

Event Date:2019.02.27-03.05
PROMOTION
Feb 27, 2019
Ginza Mitsukoshi will be hosting a pop-up event for accessory brand mellow in the Le Place Promotion Space on the third floor. The event will run from February 27th to March 5th.


Mellow "Earrings" ¥27,000 (tax included)

Each pair of earrings has a unique look thanks to the flowers and plants encased in resin. Their appeal lies in their translucent clarity and delicate appearance, achieved through repeated careful carving and coating.

Mellow's captivating accessories feature flowers and plants encased in resin, a design inspired by the supple and rich sensibility of designer Meiro Fukushima. The brand is popular with many women, and women can be seen lining up at Ginza Mitsukoshi when events are held there. This will be the brand's first pop-up event at Ginza Mitsukoshi since last summer.



Designer Meiro Fukushima

During this event, Ginza Mitsukoshi is hosting a craftsmanship project titled "Kyoto Craftsmanship," which brings together Kyoto artisans and Isetan Mitsukoshi buyers, and Mellow is participating in this project. Limited-edition items created in collaboration with Kyoto artisans will also be available for purchase at this event. This time, the brand will go beyond the wearable accessories it has previously produced and will also be releasing flower vases.



Mellow x AMITA MCF "Earrings" and "Ear Studs" 16,200 yen including tax
The inlay base of these collaborative earrings is made by AMITA METAL CRAFT FACTORY, a metalworking manufacturer in Kyoto, while Mellow coats the flowers and plants in resin. The design is chic and exudes high quality, making it a great accessory for dressing up.



Mellow x Matsusai Touen "Flower Vase" 9,936 yen (tax included)
This is a collaboration item in which Mellow has poured resin into a vase made by Matsusai Touen, a Shimizu-yaki pottery manufacturer founded in 1868, and encased flowers. The addition of Mellow's modern creations further enhances the artistic appeal of the simple vase. It seems like it would be perfect for arranging both Japanese and Western flowers beautifully.

The charm of Mellow is its natural look, which is glamorous yet understated, and which enhances the beauty of women. As simple and casual outfits become more common in the coming season, enjoy coordinating your outfits with accessories as the focal point.



【Event Information】
mellow Pop-Up
Dates: February 27th - March 5th
Venue: Le Place Promotion Space, 3rd Floor, Ginza Mitsukoshi
Address: 4-6-16 Ginza, Chuo-ku, Tokyo
>>Click here for news about Ginza Mitsukoshi women's clothing (TOKYO MODE)

mellow
URL: http://mellow-fukushima.com
Instagram: @mellowfukushima


U
  • Mellow "Earrings" 27,000 yen (tax included)
  • Mellow x Amita MCF "Piercings" "Earrings" 16,200 yen (tax included)
  • Mellow x Shosai Touen "Flower Vase" 9,936 yen including tax
  • Designer Meiro Fukushima
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