The Clover Shop on the 3rd floor of the main building of Isetan Shinjuku is currently hosting the second installment of its popular pop-up "Pattern Festival" event, held in the fall of 2018. The event will run from February 20th to March 5th.



As the name suggests, "Pattern Festival" is an event featuring "patterns." A wide range of items will be on offer, from cut cloth from popular brands and original fabrics for clothing, to accessories such as patches and brooches.

This time, Part 1 will feature "textiles" from February 20th, and Part 2 will feature "handmade accessories" from February 27th. The highlight of Part 1 is the new original text design created in collaboration between Bobby Dazzler and mannine. In Part 2, we would like to focus on four new brands making their first appearance.

Starting February 20th, Pattern Festival Part 1: "Textiles" Special Feature

The wildly popular Bobby Tazzler stuffed animals are sure to sell out in no time...! 

The lineup also includes charming brooches like these. Enjoy attaching them to your favorite clothing store bag.

What will you make with Mannine's printed textiles? Just thinking about it makes you happy.

This spring, I want some cute goods from the Curly Collection! 

Marble Sud values the warmth of human hands and the fun of hand-drawn craftsmanship in their manufacturing. Their new spring/summer collection is just as lovely as ever.

Part 2 of the Pattern Festival, "Handmade Goods," begins on February 27th.

Participating Brands: naconico / AYANOKOJI / People Tree / Aogoromo / Tamao


During Part 2 of the "Handmade Goods" special, on February 27th and March 2nd, we will be hosting an order event for naconico, a hand-embroidered brand by embroidery artist Naoko Shibuta. Bring in a photo of your beloved pet and we'll create an embroidery design based on it, and then have it made into an embroidered badge, brooch, or other item.


An embroidered patch of Naconico. This adorable expression...is irresistible! 


The thread expresses the texture of your beloved dog's fur and the subtle changes in color.An embroidered patch you'll want to look at forever.

The fantastical arrangement of a beloved cat adorned with a tiara is also lovely.

Albums featuring photos and works of Naconico's beloved dogs and cats are also on display.


Of course, the lineup also includes other Naconico items besides custom patches.

New patterns from Ayanokouji are now available. Why not refresh your spring spirit with a new cosmetic pouch? 

People Tree's spring-like jute bag is cute with decorations that are full of romantic charm.

Which of Aogi's colorful and pop patterned socks will you choose to incorporate into your spring outfits? 

Tamao is known for its fantastical embroidery. The lineup includes bag charms, brooches and wallets.


The "Festival of Patterns" has been further enhanced in the second installment. Be sure to stop by the store and enjoy the colorful patterns that evoke the arrival of spring and the warm world of handmade items.