MUVEIL will be selling a limited number of "grandma charms" that pay homage to the characters in the film "Advanced Style," due for release on May 29th.

The film is based on photographer Ari Seth Cohen's blog, "Advanced Style." "Advanced Style" showcases stylish ladies from their 60s to 100s strutting the streets of New York. Their bold, bold outfits and ageless heels have captivated many in the fashion world. The film focuses on seven stylish ladies, exploring their individual lives through their fashion sense and lifestyles.

The charms being released this time pay homage to the five grandmas who appear in the film: Joyce, Debra, Tziporah, and Lynn. The adorable mascots feature ladies dressed in sunglasses, accessories, and other flashy decorations.

The collection will be available at MUVEIL's flagship store, GALLERY MUVEIL, on May 22nd, and at the promotion space on the first floor of Seibu Shibuya Building A and at 3 ET DEMI on May 26th.