Located in Ginza 4-Chome, one of the world's most prestigious locations, Mitsukoshi Ginza has collaborated with Studio Alta Co., Ltd., Frontage Co., Ltd., and SoVeC Co., Ltd. to release "GINZA XR Media," a new media utilizing XR. "GINZA MITSUKOSHI XR CHRISTMAS 2022" will start from December 1st to 25th.


A cutting-edge XR experience utilizing the next-generation AR app "XR CHANNEL"
The next-generation AR app "XR CHANNEL," jointly developed by SoVeC and KDDI Corporation, combines AR technology with the Visual Positioning Service (VPS), which uses a smartphone camera to recognize 3D information about city buildings and other features, to display AR content in everyday spaces. Through this app, you can enjoy a new experience in which the cityscape and AR content interact and interact with each other in space. Additionally, to accurately display AR on the walls of the Mitsukoshi Ginza store and the surrounding space, Sony Group Corporation's VPS technology was used. Detailed 3D map data for the Mitsukoshi Ginza store was created to deliver an accurate and captivating XR experience.




■Image Footage

https://youtu.be/QNm4-aEwhDM

■To experience XR, download this app.
App Store
https://apps.apple.com/us/app/id1525712662

Google Play
https://play.google.com/store/apps/details?id=net.sovec


■Recommended models
・iPhone: iOS 14.0 or later, models released after November 2017 (iPhone X or later, iPhone SE 2nd generation or later)
・Android: Android 10.0 or later, ARCore compatible model (required)
*For ARCore compatible models, please check here (https://developers.google.com/ar/devices.
*We recommend using a device with 3GB or more of memory.
*Data download is required for each content. We recommend using a Wi-Fi environment.


Overview of the Four Companies
● Isetan Mitsukoshi Ltd.
As the core department store of the group's long-term vision of "being a retail group with a special department store at its core that enriches the lives of our customers," our basic strategy is to expand and dominate high-sensitivity, high-quality consumption and provide the best customer experience.
Department Store Industry
https://www.imhds.co.jp/ja/index.html

●SoVeC Inc.
Providing solutions in the digital communications field. Guided by our mission of "evolving communications through the power of technology," we strive to optimize and maximize the effectiveness of increasingly sophisticated corporate marketing activities.
Digital Solutions Provider
https://www.sovec.net/

●Frontage Inc.
As a "communications entertainment company," Frontage aims to uncover the relationship between companies, products, and services and their social significance, thereby increasing their value. We specialize in creative problem-solving that combines ideas and technology.
Full-service advertising agency
https://www.frontage.jp/index.html

●Studio Alta Co., Ltd.
We are an advertising agency that mainly operates large-scale vision screens such as Alta Vision, and as the house agency for Isetan Mitsukoshi, we are also involved in the sale of advertising space, the operation of in-store signage, and advertising production.
Advertising agency
https://www.studio-alta.co.jp