JOSEPH will be holding a pop-up event on the second floor of the new wing of Nihonbashi Mitsukoshi Main Store, focusing on British-made fancy tweed, inspired by "BRITISH HERITAGE PATTERN," one of the brand's key themes for this season. The event will run from November 14th to 20th.



While retaining the dignity of traditional British tweed, the lineup includes mid-length fringe jackets, straight-cut wide-cropped pants, and tight-fitting pencil skirts, all crafted from sweet, gentle, and soft fancy tweed. Colorful cashmere high-gauge knitwear and other items are also available, providing suggestions for coordinating the look.

A distinctive feature of fancy tweed is that it has many layers of different types of threads in a single piece of fabric, and the appearance changes depending on the part it is used in. Joseph has appointed Hikaru Yuzuha of the Takarazuka Revue's Flower Troupe, a male actor who shows off a variety of expressions, including freshness and elegance, as the campaign model, as someone who embodies the appeal of fancy tweed. Anyone who spends over 54,000 yen (tax included) during this event will receive a special book featuring photographs of Hikaru Yuzuha by London-based photographer Piczo.