Jun Group's "Jun's Cultural Festival," an event where everyone can enjoy creative and ingenious things and experiences through fashion, will be held for two days on November 16th and 17th at SHARE GREEN MINAMI AOYAMA in Minami Aoyama.

ADAM ET ROPÉ "#MakeMachikoMakiTrendy!"
The event brings together various brands from the Jun Group, and features a diverse lineup of not only fashion but also food, fitness, music, and art. Special guests included a special unit formed by Yasei Bakudan's Cookie and Lemon Life's art director Chihara Tetsuya, as well as Trendy Angel's Saito Tsukasa, who is known for his love of fashion. Popular YouTuber Chiitan☆ also made an appearance to liven up the venue.

The venue was divided into areas, including the "Paradise Stage" featuring entertainment content in conjunction with each brand, the interactive "Central Park," the food and drink-filled "JUN'S Kitchen," and the "World Bazaar" where limited edition and early release items could be purchased, with a variety of content to be enjoyed by people of all ages. NERGY will be hosting an event where you can experience yoga wearing matching clothing with popular yoga instructor Riko Ikeda, while JUNRed will be hosting an event where you can see the world's best skills of professional football player Taishi Ishida up close. Chateau Jun will also be hosting a wine talk event titled "Let's Enjoy Japanese Wine!" featuring Higuchi-kun from the comedy duo Higedanshaku.

MAISON DE REEFUR "Christmas Holiday Items"
Branded content includes a photo shoot using special scarves from ADAM ET ROPÉ titled "Make Machiko Wraps Trendy!"; "School Festival Limited LINTON×ROPÉ," which can be customized using deadstock fabric from ROPÉ; a workshop and chocolate tasting in collaboration with meiji THE Chocolate by ROPÉ PICNIC;; and collaborations between ViS and Masami Yanagida. The store will also feature a lineup of "Yorozuya" (general store) with a selection of traditional Edo crafts that enrich daily life, including the sale of special collaboration items with Adam et Ropé Le Magasin, and "Tokachi Santaland Tree," a real tree approved by Norway by Adam et Ropé Le Magasin. There will also be events to get you in the Christmas spirit, including "Christmas Holiday Items," where MAISON DE REEFUR will sell selected Christmas-themed items.

GLOUGLOU REEFUR's special pho and lemonade

Food items will be available including "Verge de SALON -FRUIT PROJECT-", a packaged food made with apples from SALON adam et ropé's own farm, which is being released for the first time, as well as GLOUGLOU REEFUR's special pho and lemonade, and Saturdays NYC's pre-release black stout cake and Christmas cake.

In addition, there will be "Cinema Girlfriend," where you can have an extraordinary experience with professional hair and makeup by Bis and photography by a photographer, and a funny and cute "Portrait Machine" by illustrator Ricco. from Adam et Rope Le Magasin. Check out the special website (youareculture.jun.co.jp) for details.

This innovative urban event, which can be described as a "fashion amusement park," is sure to make a special weekend for culture lovers of all kinds.