The first-ever pop-up in Japan for THUNDERBOLT PROJECT, a joint project between Fujiwara Hiroshi and Pokémon, will open at Ginza Sony Park from November 24th to December 2nd.




The pop-up store is a collaboration between THUNDERBOLT PROJECT and THE CONVENI, run by Jun, and will feature a lineup of GINZA-exclusive items, including the first-ever kids' sizes, as well as items that were a hot topic at HYPEFEST. The space itself has also been carefully designed, with a variety of experiences to enjoy, including brand presentations and photo spots.




An event for "THUNDERBOLT PROJECT," a joint project between Hiroshi Fujiwara and Pokémon, was held at Shibuya Hikarie Hall A on October 20th during Amazon Fashion Week TOKYO 2019 S/S. This was the first time the project, which was unveiled at the "HYPEFEST" event held in New York on October 6th and 7th, was introduced in Japan.

"THUNDERBOLT PROJECT" is a joint project between Pokémon and FRAGMENT, led by Hiroshi Fujiwara, which will launch this fall. Original products with various concepts will be developed both domestically and internationally. The project is scheduled to continue beyond 2019.

By holding an event at the same venue during Amazon Fashion Week Tokyo 2019 Spring/Summer, which coincides with the launch of the project, the project was promoted to domestic and international press, buyers, fashionistas, and influencers. In addition to the products shown at "HYPEFEST," the venue also exhibited caps, key chains, coin cases, and a black Pikachu hoodie. A documentary video of "HYPEFEST" was also shown.


Last updated: November 8th