Perrier-Jouët, a French champagne house with over 200 years of tradition, will be participating as the official champagne of DESIGNART TOKYO 2018, which will be held from October 19th to 28th. During the event, the house will also be showcasing a world premiere of a collaborative piece with British artist Bethan Laura Wood, and will open a pop-up bar at Spiral Cafe in Omotesando where customers can enjoy Perrier-Jouët champagne by the glass alongside the artwork.


With its uncompromising attitude towards quality and the beautiful anemone bottle designed by Émile Gallé, Perrier-Jouët continues to be cherished as a "Champagne work of art." Since its founding, the company has valued the connection between nature and art, and has always collaborated with a variety of artists who sculpt each era.

Founded in Épernay in 1811, Maison Perrier-Jouët is one of France's oldest Champagne houses. It is renowned for its champagne, which has a floral aroma and complex flavor that reveals the true essence of Chardonnay. The timeless traditions of this renowned Maison have been passed down through just seven cellar masters since its founding, and as a family-run boutique Maison, Perrier-Jouët is deeply influenced by its founder's love of nature and art.


Since 1902, when Art Nouveau master Émile Gallé painted a gold-rimmed anemone on the Perrier-Jouët bottle, Perrier-Jouët has continued to collaborate with leading and emerging artists, including Daniel Arsham, Noé Duchaufour-Lawrance, Azuma Makoto, and Tord Boontje. At Designer Tokyo 2018, which begins on October 19th, in addition to serving as the official champagne, the brand will also be unveiling for the first time the art piece "Hyper Nature," a collaboration with Bethan Laura Wood. Bethan Laura Wood is an up-and-coming artist known for her colorful use of color and designs, and has demonstrated her talent in a wide range of fields, including furniture, lighting, accessory design, and window displays, and has also collaborated with numerous fashion brands. "Hyper Nature," a work created by Perrier-Jouët inspired by the brand's champagne and the Maison's numerous art pieces, beautifully combines the elegance and delicacy of champagne, and fantastically depicts the visual balance and design of trees and flowers living in the midst of natural beauty. This work will be exhibited for a limited time at Spiral Cafe, a pop-up bar on the first floor of Spiral in Omotesando, which has been transformed into a space that embodies the world of Perrier-Jouet, designed by spatial designer Kazunori Matsumura.


During the event, Spiral Cafe will be hosting a variety of content that will allow you to experience the charm of Perrier-Jouët, such as enjoying Perrier-Jouët champagne by the glass, a seminar titled "An invitation to champagne that carries on the Perrier-Jouët style into the modern era" where you can learn about champagne making and the Perrier-Jouët champagne style from champagne ambassadors, the rare opportunity to taste the autumn limited edition Belle Epoque Edition Autumn, a tasting seminar of new vintages titled "A work of art of champagne that continues to be made with tradition and an original approach", as well as a free-flow event where you can fully enjoy Perrier-Jouët champagne (advance registration required for seminars and events).

For details on seminars and applications for free flow events, please visit the official website.