Emporio Armani is hosting a pop-up at the Isetan Shinjuku Men's Store for its sustainable collection inspired by the Arctic Circle. Popular celebrities and actors, including EXIT and Sakurada Dori, attended the event and were among the first to experience the collection's worldview.

EXIT Rintaro. and Daiki Kanechika
Toru Sakurada
Tetsu Kaneda of Hannya
Inspired by the Arctic world, the store's interior features a wintry, grey-based theme, with an environmental message. The store is stocked with collections that reflect all the inspiration from nature that was given to the store during travels through the Arctic Circle. Sustainability is a core corporate value for the Armani Group. Selecting sustainable raw materials is a priority, and the company is increasing its use of recycled and organic materials.


This season, Emporio Armani's fifth sustainable collection, focuses on the beauty of Arctic nature and uses environmentally friendly materials, such as fabrics made partially from recycled fibers and patchworks using production scraps. The pop-up also features items that will be available exclusively at Isetan. These include down jackets and sweatshirt sets featuring glacier-inspired designs and ice prints.

Down jacket 195,800 yen (tax included)
Tops 68,200 yen Pants 62,700 yen (both tax included)
A knit featuring an Arctic bear on a vibrant red background that evokes the energy of nature.

Knit 64,900 yen (tax included)
Emporio Armani's sustainable collection is completed with watches and eyewear made from sustainably certified bio-based and recycled materials. This eyewear, available exclusively at Isetan, uses environmentally friendly bio-nylon (bio-polyamide) for the frames and lenses.

Sunglasses 26,400 yen (tax included)
The pop-up store will be open until November 8th. Why not take this opportunity to experience Armani's sustainable initiatives at the venue?