Popular editor Karin Ohira selects the "it" denim from the New York runway

PROMOTION
Sep 17, 2018
NEW YORK RUNWAY is an independently curated shop at Isetan Mitsukoshi that offers a wide selection of domestic and international brands. Its denim collection, in particular, includes over 10 brands, and comes in a variety of colors and styles. Karin Ohira, a popular editor who posts unique and stylish casual snaps on Instagram, has selected four pairs of jeans from this extensive lineup. We'll show you how to style each pair to enjoy their unique personalities.


STYLE 1
Different Materials & Colors


"I love this style! The color isn't too dark, and it has just the right amount of casual feel."

These YANUK jeans are like a canvas. You can pair them with colorful items or keep it simple with monochrome. The color and style allow for both feminine and masculine styling. We've combined these versatile denim pieces with different materials, a see-through and fluffy outer layer, and played with colors like green, pink, and purple. The ability to freely mix and match materials and colors is one of the joys of denim!


Denim ¥23,000 (Dark Used Blue) Gin, Sen, Sakae, Taka, Sapporo, Ura /YANUK
The "RUTH" slim tapered model has a slender leg line and a little room around the hips, making it both comfortable to wear and flattering to the legs. The rise is a slightly higher mid-rise.



STYLE 2
Cool London Girl


"The rivets, patches, and stitching are all consistently black. The minimalist feel is great."

These black skinny jeans from AG are stylish just by wearing them. I like to pair them with the same black for a minimalist look, or with contrasting white for a more contrasting feel. Today I'm styling a white knit that's short with voluminous and long sleeves. Pairing it with men's-like monk shoes creates a sense of imbalance between the skinny jeans and the voluminous knit, creating a mannish, loose, and playful London style.


Denim ¥26,000 *Released September 19th (Black) Nippon Ginza, Sendai, Shin, Sakae, Takamatsu, Matsuzaka, Sapporo, Ura /AG 
These super black skinny jeans are high-rise and fit snugly down to the ankles. This high-rise pants with a deep rise that flatters the hip line is a special order model from Mitsukoshi Isetan.



STYLE 3
Stylish Old Man Style


"The vintage-inspired blue color and the unusual tuck detail are lovely."

When autumn comes, I crave the "old man" style. Tuck a silk shirt into slacks and cinch it with a belt. While that unfashionable look is irresistible, beige slacks are a bit too old-fashioned. These slack-like denim jeans from "woadblue" are just the thing for occasions like these. The plain texture of the fabric makes even an old-fashioned outfit look sophisticated. Don't forget to add a touch of femininity with shoes, nail polish, and accessories!


22,000 yen (unwashed) Gin, Sen, Shin, Sakae, Taka, Matsu, Sapporo /woadblue
These in-pleat pants feature a slack-style waist and hem. The flowing drape from the in-pleat pleats and the thin, clean-textured denim give this pair a slack-like feel.



STYLE 4
Volume & Skinny & Volume


"The washed look gives it a relaxed feel, making it perfect for fall and winter styling!"

This fall and winter, I'm personally interested in short boots with bold colors and patterns that add volume and impact. Pair those boots with these skinny jeans from REDCARD! Sandwiching them between a voluminous knit and boots creates a new balance, further accentuating the slenderness of your legs. Made to fit the Japanese body type, they offer the soft comfort you'd expect from a domestic brand. ♡


19,000 yen *Released September 19th (Dark Used Blue) Nichi-Gin-Sen-Shin-Sakae-Takahashi-Matsumoto-Sapporo-Ura /REDCARD
These skinny jeans are made to fit the Japanese body type. They're made with stretch material for comfort. The deep blue fade creates a three-dimensional effect, making your legs look slimmer.



【Profile】
Ohira Karin / Ohira Karin
In her previous job as an editorial assistant at a women's magazine, she was known as "the editorial department's best wardrobe expert" and posted snaps of her casual outfits online. Her unique style and high fashion sense quickly drew attention. Currently working as a freelance editor, she continues to attract attention by posting photos of her casual outfits on Instagram. Her motto is, "I never wear the same outfit 365 days a year."
Instagram: @ko365d

【Store Information】
■Nihonbashi Mitsukoshi Main Store, Main Building 2nd Floor, New York Runway (Sun)
Tel: 03-3274-8258
■Ginza Mitsukoshi, 3rd Floor, New York Runway (Ginza)
Tel: 03-3535-9275
■Sendai Mitsukoshi, Main Building 2nd Floor, New York Runway (Sendai)
Tel: 022-221-3253
■Nagoya Sakae Mitsukoshi, 3rd Floor, New York Runway (Sakae)
Tel: 052-252-3629
■Niigata Mitsukoshi, 2nd Floor, New York Runway (New)
Tel: 025-227-7224
■Takamatsu Mitsukoshi New building, 2nd floor, New York Runway (Taka)
Tel: 087-825-1751
■ Matsuyama Mitsukoshi, 2nd floor, New York Runway Next (Matsu)
Tel: 089-934-8047
■ Marui Imai Sapporo Main Store, Odori Building, 3rd floor, New York Runway (Sapporo)
Tel: 011-205-2364
■ Isetan Urawa store, 2nd floor, New York Runway (Ura)
Tel: 048-825-8753
*Release dates are subject to change.


--staff--
photographs : Yutaro Tagawa
hair & make-up : Aya Murakami
styling & model : Karin Ohira
edit & text : Ayumi Kinoshita
production:GAS AS INTERFACE

Ayumi Kinoshita
  • STYLE 1: Different materials and colors
  • STYLE 1: Different materials and colors
  • Denim 23,000 yen (dark used blue) Gin, Sen, Sakae, Taka, Sapporo, Ura / YANUK
  • STYLE 2: Cool London Girl
  • STYLE 2: Cool London Girl
  • Denim 26,000 yen *Released September 19th (Black) Nichi-gin-sen-shin-sakae-taka-matsu-sapporo-ura /AG
  • STYLE 3: Cool London Girl
  • STYLE 3: Cool London Girl
  • 22,000 yen (Wash) Gin, Sen, Shin, Sakae, Taka, Matsu, Sapporo /woadblue
  • STYLE 4: Volume & Skinny & Volume
  • STYLE 4: Volume & Skinny & Volume
  • 19,000 yen *Released on September 19th (dark used blue) Nihon, Gin, Sen, Shin, Sakae, Taka, Matsu, Sapporo, Ura / REDCARD
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