Louis Vuitton launches new women's fragrance! Also sees the house's first fragrance film starring Emma Stone

Sep 14, 2018
Louis Vuitton will release its new women's fragrance, Attrape-Rêves, on September 13th. To commemorate the release, a short film starring Emma Stone and directed by Sam Mendes has been released.

"Attrape-Rêves"
The ninth fragrance in Louis Vuitton's women's fragrance collection, "Les Parfums Louis Vuitton," is a new fragrance created by in-house Master Perfumer Jacques Cavallier-Belletrud. It features bright, sparkling, and sensual notes of cocoa complemented by a bouquet of peony, lychee, and Turkish rose absolute. Seasonings such as ginger and bergamot are also used to highlight the contrast and freshness of the fragrance.

The lineup includes customizable 100ml (30,000 yen) and 200ml (43,000 yen) bottles, as well as a 7.5ml "travel spray" (30,000 yen) that comes with four magnetic refills. The fragrance can also be personalized with your choice of initials and stored in a beautiful leather "travel case" crafted in the Louis Vuitton atelier. In addition, a "miniature set" (7x10ml, 36,000 yen) containing seven of the nine fragrance collections will also be available. Available at select Louis Vuitton stores and on the brand website (louisvuitton.com).


To coincide with the launch of the fragrance, a short film starring Emma Stone has been available on the brand website since September 13th. This is not only Louis Vuitton's first fragrance film, but also the Maison's first collaboration with world-renowned British film director Sam Mendes. Vividly capturing the moments and emotions of a woman's life's journey, the short film reflects the spirit of travel and passion, core values held dear by Louis Vuitton.

In addition, a magazine advertising campaign, photographed by Craig McDean and styled by Marie-Amélie Sauvé, is scheduled to be launched worldwide from mid-September.
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