Laforet Harajuku has announced that it will open a yukata and swimwear shop in the entrance space on the first floor and the container on the second floor.
From June 26th to July 22nd, "Tsukikageya," offering high-end and unique Edomae yukata, will be located in the entrance space on the first floor. The shop will offer a selection of unique Edomae yukata, backed by artisanal techniques such as "Ise Katagami" patterns, a traditional Japanese craft passed down since the Edo period, "Chū-sen" dyeing by a long-established Nihonbashi store, and hand-sewn tailoring.
This year's new products, based on the theme "Ura-me-shi-ya-a ... Additionally, purchases of 4,649 yen or more (tax included) will qualify for a chance to win a prize draw.
From July 1st to 22nd, "iroca times CHOKO," a collaboration between kimono designer Ishikawa Shigetoshi's brand "iroca" and kimono director and charismatic kimono blogger CHOKO, will be open at the container on the second floor. Items include reproductions of popular yukata, original accessories from designer Sagimori Aguri's fashion brand "AGURI SAGIMORI," and collaboration items between CHOKO and "AGURI SAGIMORI."
In addition, traveling kimono designer Yamamoto Yumi's first brick-and-mortar shop in two years, "Kawaii Musee by yamamotoyumi," will also be opening. There will also be an exhibition of a kimono created in collaboration with Japanese painter Touichi (Touichi) and presented to Lady Gaga, as well as an artist flea market featuring the Taiwanese "Kawaii" group "Girl'z."

The popular online shop "Roccoya Summer Shop" will also be open. It will carry yukata in colors exclusive to Laforet Harajuku, as well as items from brands such as "Hasegawa Aya," "UDA," and "Baba Decoration."

For swimwear, the Bangkok, Thailand-based brand "Chuan Pisamai" will open its first Japan store. The brand, which is worn by models and national idols, will sell handmade swimsuits themed on the "cute" aesthetic that girls long for. The store will feature a variety of girly swimsuits surrounded by flowers, making it seem as if you are wearing real flowers.