LancÔME will open its first pop-up store in Japan, "5-Minute Instant Glowing Skin Experience by LancÔme," at Omotesando B SPACE from September 4th to 17th.


At this pop-up store, customers can experience a free 5-minute "Ultrasonic Booster," which delivers LancÔme's No. 1 serum, "Génifique," to the skin with approximately 3 million vibrations per second.

"Génifique Advanced" (30ml 10,000 yen, 50ml 13,500 yen) is a serum that will transform your skincare routine from the very beginning. This special formula, developed for Japanese women, penetrates skin immediately after cleansing, providing a refreshing feeling. The fermented extract, born from the combination of nature's miraculous process of fermentation and Lancôme's advanced technology, awakens the skin's natural beauty, leading to youthful, radiant skin and a youthful, radiant "now" feeling. Limited-edition Génifique kits, available in limited quantities, will also be available for purchase at the venue. The fourth floor space offers a photo spot perfect for social media, as well as a space where you can experience a time-travel video, allowing you to fully enjoy the world of Génifique. Advance reservations for the Ultrasonic Booster experience are available on the special website (http://www.lancome.jp/?s=news/2018_08/0817-genifique_erika&wide=1). Those who try the experience will receive a free bottled drink with a "Génifique" design, and those who pre-order will have the chance to win a year's supply of "Génifique." All visitors will also have the opportunity to play a giant slot machine with prizes like actual "Génifique" products, and by registering as a LINE friend, they can enjoy special perks like a sample capsule machine.