Danskin pants are a big seller at the Urban Closet in Isetan Shinjuku! What's the secret behind their popularity? [Urban Closet NEWS]

PROMOTION
Aug 22, 2018
DANSKIN long pants are a hot topic at Urban Closet on the second floor of Isetan Shinjuku. Among their many items, why is this particular item selling so well? We'll take a closer look at their appeal and uncover the reasons for their popularity!


What's the truth behind these best-selling pants?


The "STRETCH LONG PANTS" from the DANSKIN line, designed for stretch and lightness, are perfect for any occasion. A staple of the line, they're constantly being improved each season based on customer feedback. Available in three colors—black, navy, and smoky olive—and three sizes (1-3), they're priced at ¥16,000.



"STRETCH LONG PANTS" ¥16,000 each (DANSKIN) / URBAN CLOSET

Four Popular Points

[Point 1] Specially Selected Material for Easy Wear

Made of polyester with highly stretchable fibers, these pants are thin, light, and have excellent rebound. The easy-care material allows for easy wiping off stains, and they dry quickly after washing, making them perfect for everyday wear.


[Point.2] Exquisitely balanced silhouette
The tapered line with two tucks creates a silhouette that is roomy around the waist while slimming the legs. The fullness of the tucks helps to conceal any concerns about the stomach, and the light ankle length can be paired with a wide range of shoes, from sneakers to pumps.


[Point.3] The secret to its popularity lies in the fine details
The drawstring waist allows for adjustment, making for a stress-free fit. The back pockets also provide coverage for the hip line, so your innerwear won't show through.


[Point.4] Excellent versatility
The design is not limited to certain occasions, so you can coordinate and incorporate it in any way you like. Tuck in a smart shirt for the office, pair with a T-shirt for everyday wear or travel, or pair with a feminine blouse or knit for everyday outings. Their simplicity makes them easy to pair with any top or shoes.



These pants are so popular that many customers buy them in different colors thanks to their basic colors, making them easy to incorporate into everyday wear. Women with active lifestyles should definitely give them a try!





The 2018 Fall/Winter collection focuses on yoga and workout styles, offering activewear that allows for versatile layering and style changes depending on the temperature or weather, aimed at busy women who want to maintain a balance between mind and body. The lineup also includes active lifestyle wear that incorporates the functionality and comfort of sports into everyday and working styles.



About Danskin
The brand "Danskin" was founded in New York, USA in 1882. The brand name "Danskin" was a combination of "Dance" and "Skin" with the desire to bring to the world clothing that would envelop dancers' bodies like a second skin. Based on the concept of "FOR THE ATHLETIC WOMEN," the brand offers sports lifestyle wear for all women who want to be active and beautiful.



[Store Information]
Urban Closet, 2nd Floor, Isetan Shinjuku Store
Phone: 03-3352-1111



畑 麻衣子
  • "STRETCH LONG PANTS" 16,000 yen (DANSKIN) / Urban Crossette
  • "STRETCH LONG PANTS" 16,000 yen (DANSKIN) / Urban Crossette
  • DANSKIN 2018 FW collection images
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