Ahead of the August 21st release of the second installment of H&M's collaborative collection, "Namie Amuro x H&M," featuring Namie Amuro, the full campaign visuals and portraits have been released.
This collaboration, which first debuted in April of this year, has garnered huge popularity not only in Japan but around the world. This latest campaign, which will be Namie Amuro's final fashion campaign before her retirement, will expand beyond Japan, Hong Kong, Macau, and Taiwan to include China and Korea, with the campaign running in approximately 600 H&M stores and online. With a total of six markets, the campaign is said to be the largest-ever local campaign originating in Japan. The newly released "Namie Amuro x H&M" lineup features items based on beige and monotone colors that can be worn for a wide range of occasions, both on and off the job. In addition to the first look, which was previously released and features a stylish look that combines wide pants with a knitted sweater that shows the bottom of a white shirt, the collection also offers trendy and glamorous autumn fashion, including a tailored suit set with padded shoulders and stripes that gives a cool and elegant impression, and a basic yet feminine look that combines a beige knit with denim and a belt to mark the waist. Prices range from 599 yen to 7,499 yen, with tops ranging from 599 yen to 5,999 yen, coats from 7,499 yen, and bottoms from 2,499 yen to 3,999 yen.
In addition, the H&M-exclusive "MY HERO Necklace," which expresses fans' gratitude to Namie Amuro, who has empowered so many women, with the words "MY HERO," will also be released at the same time as the collection. *Available only in H&M stores in Japan, excluding the online store, and limited to one per person on the release date.
MY HERO Necklace 1,299 yen
Items other than the "MY HERO Necklace" will be sold at 82 H&M stores across Japan (excluding H&M Ebisubashi Men's Store and H&M The Outlet Hiroshima) and the official H&M online store. Overseas, the campaign will be available at 456 stores in China, 28 stores in South Korea, 17 stores in Hong Kong, 2 stores in Macau, and 12 stores in Taiwan. The "Namie Amuro x H&M" limited-edition special shopping bags, which were a huge hit during the first wave of the campaign, will also be available at 82 stores nationwide (excluding the H&M Ebisubashi Men's store and The Outlet Hiroshima) and in Asian markets other than South Korea (Hong Kong, China, Macau, and Taiwan), and will be given to customers who purchase eligible products. (Limited to one per customer) Starting August 7, "Namie Amuro x H&M" visuals will also appear on large outdoor billboards at the Shibuya, Harajuku, Nagoya Matsuzakaya, Shinsaibashi, Kyoto, and Hiroshima stores, and at the Ebisubashi store from August 16. As with the first wave, starting August 16, Namie Amuro's music will be played in addition to the existing in-store background music, primarily Western music.
Last updated: August 16th
This collaboration, which first debuted in April of this year, has garnered huge popularity not only in Japan but around the world. This latest campaign, which will be Namie Amuro's final fashion campaign before her retirement, will expand beyond Japan, Hong Kong, Macau, and Taiwan to include China and Korea, with the campaign running in approximately 600 H&M stores and online. With a total of six markets, the campaign is said to be the largest-ever local campaign originating in Japan. The newly released "Namie Amuro x H&M" lineup features items based on beige and monotone colors that can be worn for a wide range of occasions, both on and off the job. In addition to the first look, which was previously released and features a stylish look that combines wide pants with a knitted sweater that shows the bottom of a white shirt, the collection also offers trendy and glamorous autumn fashion, including a tailored suit set with padded shoulders and stripes that gives a cool and elegant impression, and a basic yet feminine look that combines a beige knit with denim and a belt to mark the waist. Prices range from 599 yen to 7,499 yen, with tops ranging from 599 yen to 5,999 yen, coats from 7,499 yen, and bottoms from 2,499 yen to 3,999 yen.
In addition, the H&M-exclusive "MY HERO Necklace," which expresses fans' gratitude to Namie Amuro, who has empowered so many women, with the words "MY HERO," will also be released at the same time as the collection. *Available only in H&M stores in Japan, excluding the online store, and limited to one per person on the release date.
MY HERO Necklace 1,299 yenItems other than the "MY HERO Necklace" will be sold at 82 H&M stores across Japan (excluding H&M Ebisubashi Men's Store and H&M The Outlet Hiroshima) and the official H&M online store. Overseas, the campaign will be available at 456 stores in China, 28 stores in South Korea, 17 stores in Hong Kong, 2 stores in Macau, and 12 stores in Taiwan. The "Namie Amuro x H&M" limited-edition special shopping bags, which were a huge hit during the first wave of the campaign, will also be available at 82 stores nationwide (excluding the H&M Ebisubashi Men's store and The Outlet Hiroshima) and in Asian markets other than South Korea (Hong Kong, China, Macau, and Taiwan), and will be given to customers who purchase eligible products. (Limited to one per customer) Starting August 7, "Namie Amuro x H&M" visuals will also appear on large outdoor billboards at the Shibuya, Harajuku, Nagoya Matsuzakaya, Shinsaibashi, Kyoto, and Hiroshima stores, and at the Ebisubashi store from August 16. As with the first wave, starting August 16, Namie Amuro's music will be played in addition to the existing in-store background music, primarily Western music.
Last updated: August 16th
