The third and final collection of "KIM JONES GU PRODUCTION," a collaboration between GU and former Louis Vuitton men's style director Kim Jones, will be released on September 14th in select stores (super-large and large stores) and online. The final collection of this collaboration, launched in March 2018, features a lineup of men's and women's items from Kim Jones's own brand, Kim Jones, which ceased operations in 2008, that is a modern update of the 2006-07 Fall/Winter men's collection, which was based on the concept of "Americana/American pop culture."


The clothing and goods are adorned with patterns that are symbolic of American culture, such as patchwork patterns and flannel checks. The hugely popular denim items feature patterns based on Kim Jones's beloved dogs, Dexter and Lulu, who appear in the collection's image visuals.

Other items available include items made with padded materials perfect for autumn and winter, as well as newly released blankets.

For details on purchasing, check out the official website (https://www.gu-japan.com/jp/feature/kjguproduction/pc/)!


Last updated: August 31st