Samantha Thavasa Japan Limited announced on the 4th that it would acquire all of L'est Rose's outstanding shares and make it a subsidiary. The planned share transfer date is June 10th.
L'est Rose is an apparel manufacturer that plans and operates the "L'est Rose" brand, which features a Parisian vintage feel; the "Secret Magic" brand, which has a girly, LA-inspired retro feel; and the "L'est Rose Paris" select shop, which mixes its own brand with international brands from France, Italy, and other countries. The company operates approximately 60 stores, primarily in department stores and commercial facilities nationwide. Sales for the fiscal year ending January 2013 were 6.179 billion yen (based on financial statements).
Each of L'est Rose's brands has earned high praise from its young female customer base through an aggressive promotional strategy that utilizes the media. Samantha Thavasa Japan Limited has decided that making La Est a subsidiary will lead to business expansion for the apparel division operated by its wholly owned subsidiary, Burndest Japan Limited, and to increased value for the entire group of companies.
L'est Rose is an apparel manufacturer that plans and operates the "L'est Rose" brand, which features a Parisian vintage feel; the "Secret Magic" brand, which has a girly, LA-inspired retro feel; and the "L'est Rose Paris" select shop, which mixes its own brand with international brands from France, Italy, and other countries. The company operates approximately 60 stores, primarily in department stores and commercial facilities nationwide. Sales for the fiscal year ending January 2013 were 6.179 billion yen (based on financial statements).
Each of L'est Rose's brands has earned high praise from its young female customer base through an aggressive promotional strategy that utilizes the media. Samantha Thavasa Japan Limited has decided that making La Est a subsidiary will lead to business expansion for the apparel division operated by its wholly owned subsidiary, Burndest Japan Limited, and to increased value for the entire group of companies.
