Shu Uemura introduces a new cushion cheek color with vibrant color and a moisturizing lip color with a subtle tint!

Jun 5, 2018
Shu Uemura launched its revolutionary cushion blush, "Fresh Cushion Blush," and its moisturizing balm, "Sheer Color Balm," with a subtle color, on June 1st.

"Fresh Cushion Blush"
"Fresh Cushion Blush" (4,200 yen) is a revolutionary cushion blush that combines a fresh, vibrant color that pops with a lightweight feel. Simply pat it on with the puff to achieve a sheer, even finish, creating a pure, airy makeup look that shines in the summer sun.

The application is simple, with just the right amount, so you can't go wrong. Anyone can easily create a flushed, inner glow. Its small size makes it easy to carry around, and it instantly adds both a healthy glow and a radiant glow, making it a great rescue cosmetic for dull skin in the evenings. The cool, refreshing texture adheres to the skin, providing comfortable wear and long-lasting color payoff, making it the perfect item for the coming season, when makeup tends to come off easily.

"Fresh Cushion Blush" Tokyo Vibe Red (4,200 yen)
The lineup includes five pop and juicy summer colors, from blush to highlighter. Shu Uemura's signature red, "Tokyo Vibe Red," gives you a flushed complexion that seems to radiate from within. This fresh, pure red blends well with Japanese skin tones, eliciting a sensual, feminine vibe.

"Fresh Cushion Blush" Harmony in Mauve (4,200 yen)
Harmony in Mauve, a cushion version of the blush "Glow On M 225," a huge hit known as a "bridal blush," instantly adds translucence and is an effective mauve highlighter. Just a quick swipe on areas you want to catch the light, such as the bridge of the nose, the high points of your cheeks, or under your eyes, will banish dullness and brighten your skin. The cushion type also adds a radiant glow, making it a versatile highlighter.

Other shades available include "Cheers to Coral," which naturally warms the skin regardless of skin tone, "Pop in Pink," which creates a cute look, and "Street Cool Orange," which gives a healthy and stylish impression.

"Sheer Color Balm"
Also available is "Sheer Color Balm" (3,200 yen), which has a melting texture and gives a subtle color on the lips. The color changes depending on the condition of your lips, allowing you to enjoy a lip color that is uniquely yours. The lineup includes two shades: "Glow in Pink," a feminine, lustrous pink, and "Melt in Orange," a juicy, summery orange. When used in combination with the "Fresh Cushion Blush," you can create a fresh, lustrous makeup look that is trending this summer.
編集部
  • "Fresh Cushion Blush"
  • "Fresh Cushion Blush" Tokyo Vibe Red (4,200 yen)
  • "Fresh Cushion Blush" Tokyo Vibe Red (4,200 yen)
  • "Fresh Cushion Blush" Cheers to Coral (4,200 yen)
  • "Fresh Cushion Blush" Cheers to Coral (4,200 yen)
  • "Fresh Cushion Blush" Pop in Pink (4,200 yen)
  • "Fresh Cushion Blush" Pop in Pink (4,200 yen)
  • "Fresh Cushion Blush" Street Cool Orange (4,200 yen)
  • "Fresh Cushion Blush" Street Cool Orange (4,200 yen)
  • "Fresh Cushion Blush" Harmony in Mauve (4,200 yen)
  • "Fresh Cushion Blush" Harmony in Mauve (4,200 yen)
  • "Sheer Color Balm" (3,200 yen)
  • "Sheer Color Balm" (3,200 yen)
  • "Sheer Color Balm" Glow in Pink (3,200 yen)
  • "Sheer Color Balm" Melt in Orange (3,200 yen)
Back to Top