Giorgio Armani Beauty launches the "Neo Nude" series, offering the ultimate "no makeup" look

Jun 2, 2018

Giorgio Armani Beauty will launch its new makeup series, "NEO NUDE," on June 6th.
The "NEO NUDE" series, launched by Armani, the "skin care maestro," is based on the ultimate "no-makeup" concept, balancing the opposing beauty of "sublime perfection" and "unadulterated naturalness." Setting itself apart from no-makeup makeup, the exquisite texture and refined finish create a perfectly crafted, natural nude skin that creates the illusion of natural, natural beauty.
Available in six shades, "NEO NUDE Liquid Powder" (refill ¥6,000, set price ¥8,000) is a next-generation face powder that blends seamlessly into the skin. Equipped with two patented technologies developed over 10 years, it has succeeded for the first time in achieving the same finish as liquid foundation in powder form. This texture is truly a new sensation, combining the smoothness, spreadability, adhesion, and lustrous, natural finish of liquid foundation with the functionality and ease of use of powder foundation. It can be used on its own as a powder foundation, as a finishing powder to enhance the finish of liquid foundation, or as a shading or bronzer. Use the separately sold "Kabuki Brush" (¥3,900) for a refined finish that exudes a polished aura. The face color lineup includes three liquid shades. "Neo Nude Blush" (3 shades, ¥5,200 each) is a fresh blush. Its extremely natural color payoff adds a healthy, flushed glow, as if flushed from within. The neutral brown "Neo Nude Contour" (¥5,200) can be blended as a shade along cheekbones, the bridge of the nose, and the contours of the face to accentuate the beauty of your three-dimensional bone structure. The "Neo Nude Highlighter" (5,200 yen) is a pale champagne-colored highlighter. Its elegant glow veil gives a soft glow to the eyes, cheeks, mouth, and chin, creating a fresh glow and a defined, three-dimensional effect.

The "Ecstasy Balm" (4,200 yen each) is a lip balm that combines the shine of a gloss with the treatment effect of a balm in one. Watery oil and caper fruit extract protect lips from dryness, while shine oil reflects light to add a natural glow. The smooth, melting texture, made with top-filling technology, accentuates the natural beauty of your lips, leading to a mirror-like shine finish. Available in three colors: a transparent sheer pink, a rose that adds a subtle flush, and a plum that adds a subtle depth.
Akiko Hanazawa
  • "Neo Nude Liquid Powder" (6 colors / refill 6,000 yen, set price 8,000 yen)
  • "Neo Nude Liquid Powder" (6 colors / refill 6,000 yen, set price 8,000 yen)
  • "Neo Nude Blush #30" (5,200 yen)
  • "Neo Nude Blush #30" (5,200 yen)
  • "Neo Nude Blush #50" (5,200 yen)
  • "Neo Nude Blush #50" (5,200 yen)
  • "Neo Nude Blush #51" (5,200 yen)
  • "Neo Nude Blush #51" (5,200 yen)
  • "Neo Nude Contour #20" (5,200 yen)
  • "Neo Nude Contour #20" (5,200 yen)
  • "Neo Nude Highlighter #10" (5,200 yen)
  • "Neo Nude Highlighter #10" (5,200 yen)
  • "Ecstasy Balm 1" (4,200 yen)
  • "Ecstasy Balm 2" (4,200 yen)
  • "Ecstasy Balm 3" (4,200 yen)
  • "Kabuki Brush" (3,900 yen)
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