ISETAN MiRROR, a luxury cosmetics select shop produced by Isetan, has chosen singer-songwriter Sakura Fujiwara as the visual model for the June edition of its seasonal makeup recommendations.
The themes of the special June visuals for ISETAN MiRROR's seasonal makeup recommendations are "skincare" and "natural makeup." This time, Fujiwara Sakura, who is the same age as the brand, was chosen to convey to the main target audience of people in their 20s and 30s that "skincare is important for natural makeup."
The title is "THE WAY I AM," which means "be yourself." There are three visuals: "Ver.0," which shows skin toned with skincare; "Ver.30," which uses only a primer and no foundation, highlighting the natural skin; and "Ver.70," which shows natural makeup that is so natural it's obvious you're wearing makeup. The visuals and a special movie will be available at Isetan Mirror stores, on their website, and on Instagram from June 1st.
In addition, Isetan Mirror stores will play three songs from Fujiwara Sakura's album "green," which will be released on June 13th, to liven up the collaboration.
Isetan Mirror Beaute "Cleansing Water" (198ml, 1,944 yen including tax)
In addition, Isetan Mirror Beaute is releasing a limited edition special version of its cleansing water, available at all Isetan Mirror stores for use after trying on makeup, in a specially designed bottle by popular fashion brand MUVEIL.
It is oil-free and alcohol-free, so it gently removes point makeup around the eyes, and its moisturizing ingredients leave skin hydrated even after wiping. It will be available at all Isetan Mirror stores and the Isetan Mirror online store from June 15th.
The themes of the special June visuals for ISETAN MiRROR's seasonal makeup recommendations are "skincare" and "natural makeup." This time, Fujiwara Sakura, who is the same age as the brand, was chosen to convey to the main target audience of people in their 20s and 30s that "skincare is important for natural makeup."
The title is "THE WAY I AM," which means "be yourself." There are three visuals: "Ver.0," which shows skin toned with skincare; "Ver.30," which uses only a primer and no foundation, highlighting the natural skin; and "Ver.70," which shows natural makeup that is so natural it's obvious you're wearing makeup. The visuals and a special movie will be available at Isetan Mirror stores, on their website, and on Instagram from June 1st.
In addition, Isetan Mirror stores will play three songs from Fujiwara Sakura's album "green," which will be released on June 13th, to liven up the collaboration.
Isetan Mirror Beaute "Cleansing Water" (198ml, 1,944 yen including tax)In addition, Isetan Mirror Beaute is releasing a limited edition special version of its cleansing water, available at all Isetan Mirror stores for use after trying on makeup, in a specially designed bottle by popular fashion brand MUVEIL.
It is oil-free and alcohol-free, so it gently removes point makeup around the eyes, and its moisturizing ingredients leave skin hydrated even after wiping. It will be available at all Isetan Mirror stores and the Isetan Mirror online store from June 15th.
