LancÔME will launch its first new foundation series in eight years, Teint Idole Ultra Wear Liquid, on May 18th. To commemorate the launch of the new foundation, a public event will be held for two days only, on May 18th and 19th.


The highly anticipated new liquid foundation, "Teint Idole Ultra Wear Liquid" (SPF38/PA+++ 30ml 6,000 yen), is available in 10 shades. This new "ultra foundation" unravels the eternal contradiction of foundation. "I want perfect coverage and long-lasting power, but I don't want a thick, heavy feel!" This formula solves the dilemma women face when trying to achieve their ideal skin. It delivers 18 hours of long-lasting beauty, flawless coverage to conceal imperfections, and a comfortable feel that makes you forget you're even wearing foundation.


Ahead of its release, samples are being given away at Lancôme counters in department stores nationwide. Get yours early, as quantities are limited. Also available is a video report from the "Ultra Foundation" new product launch event featuring beauty expert Miki Arimura. Be the first to see what it's like to use this product, which meets the expectations of all women who don't compromise on both a beautiful finish and comfortable application.


In addition, to commemorate the release of this product, an event titled "Never-Ending Tea Party on a Ship" will be held over two days, May 18th and 19th. For two days only, the "LANCÔME" will host a photogenic and glamorous party on the Tennozu Canal's floating space, "T-LOTUS M," designed by architect Kengo Kuma. Experience touch-and-try new products and get makeup done by artists. A limited number of special sample sets will also be given away, exclusive to the event.


The first 250 people to register for the event will receive a free Lancôme original face and lip brush set or mirror. To register for the event in advance, please use the dedicated form (http://f.msgs.jp/webapp/form/13203_vnt_52/index.do).