On May 18th, Estée Lauder's Pure Color Envy series will welcome two new makeup items that will help you achieve a sophisticated look. The limited-edition Pure Color Envy Shadow Paints (¥3,500 each) are gel-cream eyeshadows that comfortably color your eyes with beautiful color payoff. Their cutting-edge hybrid texture combines the three-dimensionality of a gel, the smoothness of a cream, and the lightness of a liquid in a single formula, instantly blending into the skin without smudging or creasing, for a freshly applied glow that lasts all day. The lineup includes six colors, ranging from light summer colors to chic, intense shades, and textures ranging from shimmer to metallic, allowing you to enjoy different looks. Each color is beautiful on its own, but by combining them, you can create a variety of looks, from natural daytime makeup to dramatic looks that shine in the summer sun or for a night out. Simply spread it all over your eyelids with the built-in applicator and blend with your fingertips to easily achieve your desired tone. Available in 18 colors, including two limited-edition shades, PURE COLOR ENVY PAINT-ON LIQUID LIPCOLOR (¥4,000 each) is a gel-type lip color available in three finishes: matte, vinyl, and metallic. Hyaluronic acid in time-release capsules keeps lips hydrated, while jojoba, sunflower, and avocado oils keep lips moisturized all day long. It combines exceptional comfort with rich color payoff.
"Matte," featuring new liquid matte pigments, provides full coverage and a three-dimensional finish, yet its texture feels weightless. The deep color fits vividly on lips, does not smudge, and maintains its freshly applied beauty for a long time. "Vinyl," with its wet-like texture, envelops lips in vibrant color and luxurious shine, maintaining its impact for a long time. A new level of shine creates a confident look. "Metallic," with a sleek texture reminiscent of chrome metal, features large and small pearl particles that give lips a uniform shine and reflect light from all angles. The vivid color and sparkle create striking lips that captivate onlookers.
