On April 27th, Estée Lauder will release a new makeup base, the Double Wear Flawless Hydrating Primer (30ml/5,200 yen).

The Double Wear Flawless Hydrating Primer is the first makeup base from Estée Lauder's long-running and best-selling Double Wear foundation series. Its ultra-thin, lightweight texture delivers intense moisture while forming a smooth veil that adheres to the skin's surface. The pink-peach illuminating tone diffuses light, creating a bright, even complexion and enhancing the functionality of the next foundation you apply, for a beautiful finish that lasts all day.

It also boasts high UV protection (SPF45 PA++++) to thoroughly protect skin from environmental damage, including air pollution. The fragrance is a light, uplifting fresh floral. It is designed to further enhance the "Beautiful at 10cm distance and 15 hours later" function, a feature of Double Wear foundation, but can be used with all foundations. Why not try experiencing the ideal finish that enhances the beauty of your bare skin?