Isetan Mitsukoshi will be holding the "think good campaign" at five stores in the Tokyo metropolitan area (Shinjuku, Nihonbashi, Ginza, Tachikawa, and Urawa). "Think good" is a slogan that embodies the idea of "starting with using your imagination and thinking seriously" towards a colorful and prosperous future. This fourth campaign, with the keywords "circulate, turn, connect," is based on the theme of "thinking about each and every choice in your daily life," and proposes plans for products and services that are unique to Isetan Mitsukoshi and that lead to "circulation." We will deliver "Isetan Mitsukoshi's idea of sustainability."


Isetan Shinjuku Store

Through fashion for clothing, food, and shelter, we will propose items made from upcycled and recycled materials as one of the options, with the sensibility of Isetan Shinjuku Store.

<3711 project> Dresses from 60,000 yen
A dress that respects the beauty of kimono fabric and the craftsmanship
<3711 project> was launched by Yohei Ohno, designer of , who was inspired by the beauty of kimono fabric and the craftsmanship of the artisans. The project transforms kimono fabric that Ohno has collected at antique markets and antique stores into modern styles. The design features architectural forms made using patterns from the brand's archive dresses.
Re-Style, 3rd floor, Main Building, Isetan Shinjuku Store
*Available from Wednesday, September 14th to Tuesday, September 20th, 2022.
*All products are one-of-a-kind.


Vivian Flat Shoes, 12,900 yen each (Polyester 22.0-25.5cm)
Each pair of shoes is made from six plastic bottles
Launched in 2020, Vivian is a shoe brand whose entire line is made from recycled plastic bottles discarded in the ocean. These flats are made from ultra-fine fibers, are soft, and have a padded heel for a comfortable fit. They can also be washed at home.
POP UP SHOP
Wednesday, September 7th – Tuesday, September 13th, 2022
Isetan Shinjuku Store, Main Building 2nd Floor, Women's Shoes


x Necktie 19,800 yen (100% silk, made in Italy)
Adding the personality of a popular brand to kimono fabric ties
creates new fashion items by reusing kimono fabric. Their signature item is ties, and this time they have collaborated with Tie Your Tie, also known for their sette pieghe ties. Fabrics selected by each company are used for the outer and inner linings.
POP UP
Wednesday, September 21st – Tuesday, October 4th, 2022
Isetan Shinjuku Men's Building, 5th Floor, Shirts, Ties, Sweaters, Seasonal Goods


QUILT CHAIR (center) ¥48,400 (limited to 5 pieces)
Textile wrapping adds extra cuteness
To celebrate its 20th anniversary, is holding a pop-up event with the theme of "wrapping your life." Old-school chairs will be "wrapped" in original textiles, giving them a new look. We will also be introducing items to brighten up your life, such as vases and hangers wrapped in knitwear.
Wrapping Project for Isetan Living
Wednesday, August 31st – Thursday, September 15th, 2022
Isetan Shinjuku Main Building, 5th Floor, Center Park/The Stage #5


Leaf Set 4,400 yen *Limited production quantity
Original products made from plastic waste from the Goto Islands, Nagasaki Prefecture
Beauty Apothecary, B2F, Main Building, Isetan Shinjuku Store


Nihonbashi Mitsukoshi Main Store

Mitsukoshi was founded in 1673 (the first year of the Enpo era) and will celebrate its 350th anniversary in 2023. The Nihonbashi Mitsukoshi Main Store is proposing the think good campaign to pass on history and traditional culture to the future. Traditional Japanese culture will also be brought to you by the Mitsukoshi Theater, which reopened in April this year.


Since 2016, Nihonbashi Mitsukoshi Main Store has been working on beekeeping on the rooftop of its new wing. The flower nectar obtained from the flowers that bloom in Nihonbashi is characterized by its rich flavor and elegant aroma. At , it is sold as "Nihonbashi Honey," and sweets made using this honey will also be available exclusively at Nihonbashi Mitsukoshi Main Store.
Wednesday, September 21st – Tuesday, October 4th, 2022
Nihonbashi Mitsukoshi Main Store, Main Building B1F, Confectionery, Bakery, Café

Mielatier> POP UP SHOP
Wednesday, September 21st – Tuesday, September 27th, 2022
Nihonbashi Mitsukoshi Main Store, Main Building B1F, Confectionery Event 2.
A honey confectionery specialty store run by , which handles over 80 types of honey from 12 countries around the world, will be making its first appearance in a department store. For a limited time, they will be selling sweets that are made without any sugar and that let the sweetness of honey shine through, as well as roll cakes and butter sandwiches made with "Nihonbashi Honey."


Top: 2,200 yen (approx. 73 cm of recycled polyester) Bottom left: 3,300 yen (approx. 70 cm of recycled polyester) Bottom right: 2,970 yen (approx. 70 cm of polyester)
Furoshiki may look like traditional Japanese goods, but their fabrics and functions are evolving for the next generation, with 100% recycled fibers, water-repellent materials, and environmentally friendly transfer prints that do not use water. They are items that make you want to connect not only the "culture of wrapping" and "traditional auspicious patterns," but also your thoughts for the future.
Evolving Eco - The Future of Furoshiki
Wednesday, September 28th – Tuesday, October 4th, 2022
Nihonbashi Mitsukoshi Main Store, Main Building, 4th Floor, Kimono and Japanese Goods Salon



A workshop for beginners to learn about bonsai will be held at . Artisans will teach proper pruning methods, unique repotting techniques, and the reason for applying moss, an essential part of bonsai. Bonsai lovers will also learn about the surprisingly little-known rules for viewing bonsai indoors.
Bonsai Seikoen> Bonsai Making Workshop
Wednesday, September 7th – Tuesday, October 4th, 2022
(1) 10:30am – 11:30am
(2) 1:30pm – 2:30pm
(3) 3:30pm – 4:30pm
Nihonbashi Mitsukoshi Main Store Main Building Rooftop/Bonsai Seikoen
□ Capacity: 4 people per session
Course Fee: From 4,400 yen (seedling and pot included)
*Price varies depending on the seedling pot you choose.
*Reservations can be made by phone from Thursday, September 1st, 2022. Tel: 03-3274-7917 (direct)
Reservations will be given priority.


275,000 yen each (diameter 18cm)
Torige Kiyoshi is a native of Noto and a full-fledged chinkin artist who graduated from the Urushi Art Technical Institute. His delicate style, which features motifs of animals and flowers, has been praised as "superbly skilled," and he has also produced picture books illustrating chinkin using this technique. He is promoting lacquerware that is in line with modern times, with the aim of "attracting the interest of children as well."
Left: Gold-inlaid plate "Bamboo and Sparrow" 1
Right: Gold-inlaid plate "Bamboo and Sparrow" 2
-Lively Spirit- Torige Kiyoshi Lacquer Art Exhibition
Wednesday, September 14th – Monday, September 19th, 2022
Nihonbashi Mitsukoshi Main Store, Main Building 6th Floor, Special Art Gallery



First performance of "Shinnai-bushi" at Mitsukoshi Theater in 3 years


The "Living National Treasure Shinuchi Nakasaburo Performance," a signature performance at Mitsukoshi Theater since 1991, will be held for the first time in three years. Shinuchi-bushi, a traditional Japanese dance performed with a touch of melancholy, depicts the love and affection between a man and a woman, accompanied by shamisen. Important Intangible Cultural Property Holder (Living National Treasure) Shinuchi Nakasaburo and his son, Tagatayu, not only continue the tradition but also explore new forms of expression.
"Living National Treasure Shinuchi Nakasaburo Performance" ~The Tale of Princesses Senhime, Kiyohime, Kaguyahime, and Otohime~
Saturday, September 17, 2022, 3:00 PM
Mitsukoshi Theater, Main Building 6th Floor, Nihonbashi Mitsukoshi Main Store
Admission: ¥8,000 (All seats reserved)
Performers: Shinuchi Nakasaburo, Shinuchi Tagatayu, Ebisawa Hiromasa, Fujimi Chie, Fujimi Chia, Katada Shinjuro Company, and more


Ginza Mitsukoshi

New shops offering vegan sweets and Snidel are opening. We'll introduce a selection of think good ideas you can start practicing in your own home, selected by Ginza Mitsukoshi.


Delicious enough to change your image of vegan sweets
The Vegan Marshmallow, which caused a buzz at its pop-up shop with people saying, "They're so delicious, even though they're egg-free and dairy-free!", has now opened its long-awaited shop at Ginza Mitsukoshi. The sweets, made from plant-based ingredients known for their low greenhouse gas emissions and environmental impact, are of high quality in both appearance and taste.

Chocolate Cake (Wheat Flour) 998 yen (1 piece)
Strawberry Shortcake (Gluten Free) 972 yen (1 piece)
Japanese Chestnut Mont Blanc (Rice Flour) Gluten Free 1,080 yen (1 piece)
Japanese Chestnut Mont Blanc (Bench) Gluten Free 3,681 yen (approx. 11.2 x 23.2 x 6.5 cm / 1 piece)
Cocoa Mass Foll Chocolat 2,700 yen (1 piece)
Orange Madeleine 378 yen (1 piece)
Vegan Scotch Cookies (4 pieces) 573 yen
Shop Opening
From Wednesday, August 24, 2022
Ginza Mitsukoshi Main Building B2F Western Confectionery


Hanway Long Umbrella 16,500 yen (100% polyester) *The photo is for illustrative purposes only.
A unique umbrella created from a variety of colorful fabrics
This long umbrella is made by the weather goods brand Hanway, who redesigns surplus fabric and parts that are generated during the production process. It is the combination of fabrics of various colors and patterns that creates a uniquely original look.
POP UP SHOP
Wednesday, September 7th - Tuesday, September 13th, 2022
Ginza Mitsukoshi Main Building 1st Floor Women's Accessories


Custom Order Pumps 33,000 yen (21.5-25.0cm)
Use leftover leather and fabric to make your own custom pumps
A popular custom order project from , which is based on the concept of "pumps you'll fall in love with at first sight." This time, using leftover leather and fabric that was not put into production, you can choose your favorite color and pattern for the upper of the iconic "Zara" lace design. Ginza Mitsukoshi exclusive colors are also available.
Ginza Mitsukoshi Main Building 2F GINZA Stage
*Orders accepted from Thursday, September 7th to Tuesday, September 13th, 2022.
*Pickup will take approximately 50 days.


Dress 18,920 yen (Dress: 100% polyester, Inner: 100% polyester 0.1)
Recycled materials still maintain a girly look
, which has been a hot topic every time it holds a pop-up at Ginza Mitsukoshi, will open a shop on the 3rd floor of the Main Building on September 14th, 2022. This soft, 100% recycled polyester dress features a vibrant, iconic floral print, enhancing its feminine appeal.
Shop Opening
From Wednesday, September 14, 2022
Ginza Mitsukoshi Main Building, 3rd Floor, snidel


GOOD LIFE Fair


This year marks the first time that the GOOD LIFE Fair, Japan's largest SDGs festival, will be held. It is a participatory festival where you can learn about, experience, and enjoy the SDGs through a variety of things, experiences, and moments. For the first time, Isetan Mitsukoshi Ltd. will be exhibiting panels for the thinkgood campaign.
・Exhibition location: Tokyo Big Sight East Hall 3
・Exhibition period: September 23rd (Friday, national holiday) to 25th (Sunday), 10am to 6pm *Closes at 5pm on the final day
(Reference URL) About the “GOOD LILE Fair 2022”: https://goodlife-fair.jp/
Organizer: The Asahi Shimbun Company


Overview of the Isetan Mitsukoshi think good campaign


Period
September 7th (Wednesday) to October 4th (Tuesday) *Period may vary depending on the store.
Participating stores
▼Isetan Shinjuku Store
https://www.mistore.jp/shopping/event/shinjuku_e/thinkgood_10
▼Nihombashi Mitsukoshi Main Store
https://www.mistore.jp/shopping/event/nihombashi_e/thinkgood_50
▼Mitsukoshi Ginza Store
https://www.mistore.jp/shopping/event/ginza_e/thinkgood_51
▼Isetan Tachikawa Store
https://www.mistore.jp/shopping/event/shops_e/thinkgood_tachikawa
▼Isetan Urawa Store
https://www.mistore.jp/shopping/event/shops_e/thinkgood_urawa

編集部