Maison Kitsuné presents a geeky preppy style with digital motifs for the 2018-19 Fall/Winter Men's Collection.

Feb 17, 2018

MAISON KITSUNÉ has unveiled its Fall/Winter 2018-19 men's collection. This season's theme is "Dream Amplifier," and the collection is inspired by geek culture. The brand's signature classic, preppy silhouettes are "hacked" with unexpected fabric combinations and boldly layered graphics. The look maintains a laid-back vibe while incorporating a digital edge for a playful wardrobe. The color palette is chic and subdued, with gray, burgundy, and green. A glen plaid suit is loosely styled with pleated cropped slacks and a logo cap. A light blue striped shirt is layered with a fleece vest featuring a logo on the chest, creating a slightly retro feel. While the overall look is casual, with sleeves casually rolled up and socks layered in different patterns, the exquisite layering techniques create a geeky vibe.

Graphics inspired by the world of computers, such as labels and prints reminiscent of pop-up windows, are also eye-catching. Details reminiscent of the world of video games include the iconic fox redesigned in "pixel animation," the space travel motif used on patches, geometric buttons, and contrast stitching.

Furthermore, outerwear focused on comfort and functionality combines high-performance materials with natural fabrics for a "techie" finish. A striped windbreaker with the same pattern as the shirt is coated, and a waterproof flannel down coat is enhanced with a shearling liner and hood, adding functional updates.
Akiko Hanazawa
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