Jordan Brand unveils the league's first-ever NBA All-Star Edition uniforms. Star players will wear the iconic Jumpman logo at the NBA All-Star Game.
The Jordan Brand NBA All-Star Edition Uniform combines cutting-edge innovation with Jordan Brand style, featuring a clean black and white color scheme, team logos, and a font inspired by the typography of Los Angeles street signs.
Paying homage to past All-Star uniforms, details like the Jumpman logo, "All-Star Edition" text above the size tag, and knit tape with inset stars on both sides create a sophisticated look that enhances style on and off the court. To celebrate the 30th anniversary of Michael Jordan's 1988 Slam Dunk Contest victory and All-Star MVP award, the Chicago Bulls will also be releasing commemorative uniforms in two colors: white and black. "Our goal was to combine the premium streetwear vibe of Jordan sportswear with LA style to create a jersey that looks great on and off the court," said David Creech, VP of Design, Jordan Brand. "We can't wait to see this year's NBA All-Stars representing their teams in Jordan style on the biggest and best stage." In addition to the unveiling of the NBA All-Star Edition uniforms, attention will also be focused on four product areas the brand will focus on going forward: Jordan sportswear, Jordan women's, Russell Westbrook's "Why Not Zer0.1," and Air Jordan game shoes.
The Jordan Brand NBA All-Star Edition Uniform combines cutting-edge innovation with Jordan Brand style, featuring a clean black and white color scheme, team logos, and a font inspired by the typography of Los Angeles street signs.
Paying homage to past All-Star uniforms, details like the Jumpman logo, "All-Star Edition" text above the size tag, and knit tape with inset stars on both sides create a sophisticated look that enhances style on and off the court. To celebrate the 30th anniversary of Michael Jordan's 1988 Slam Dunk Contest victory and All-Star MVP award, the Chicago Bulls will also be releasing commemorative uniforms in two colors: white and black. "Our goal was to combine the premium streetwear vibe of Jordan sportswear with LA style to create a jersey that looks great on and off the court," said David Creech, VP of Design, Jordan Brand. "We can't wait to see this year's NBA All-Stars representing their teams in Jordan style on the biggest and best stage." In addition to the unveiling of the NBA All-Star Edition uniforms, attention will also be focused on four product areas the brand will focus on going forward: Jordan sportswear, Jordan women's, Russell Westbrook's "Why Not Zer0.1," and Air Jordan game shoes.
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