BRANDNEWOLD, a women's brand centered around denim, will be officially launched by SAZABY LEAGUE from the Spring/Summer 2018 season.
The brand's creative direction and design will be handled by eri, owner of second-hand clothing store DEPT and also active as a designer for mother, VTOPIA, and TOWA CERAMICS. After a preparation period for the Fall/Winter 2017 season, the brand will be fully launched from the Spring/Summer 2018 season, with an even more extensive range of items.
Because she has lived with vintage clothing for many years, she can express it all, and the brand name is a combination of the two words "BRANDNEW" (completely new) and "OLD" (something old), so keep an eye out for her proposals of "modern clothing" inspired by "old things."
The product lineup will include tops, bottoms, dresses and outerwear, priced between 20,000 and 50,000 yen, and will be on sale from April 2018. It will be sold at TOMORROWLAND, CITYSHOP, and other stores.
The brand's creative direction and design will be handled by eri, owner of second-hand clothing store DEPT and also active as a designer for mother, VTOPIA, and TOWA CERAMICS. After a preparation period for the Fall/Winter 2017 season, the brand will be fully launched from the Spring/Summer 2018 season, with an even more extensive range of items.
Because she has lived with vintage clothing for many years, she can express it all, and the brand name is a combination of the two words "BRANDNEW" (completely new) and "OLD" (something old), so keep an eye out for her proposals of "modern clothing" inspired by "old things."
The product lineup will include tops, bottoms, dresses and outerwear, priced between 20,000 and 50,000 yen, and will be on sale from April 2018. It will be sold at TOMORROWLAND, CITYSHOP, and other stores.
