PUMA has released the "PUMA Muse Echo" (12,960 yen including tax), a completely new and innovative sneaker design inspired by martial arts and ballet.

This version features a chic monochrome design with metallic accents, and the split outsole, a symbol of its innovative design, stands out. It beautifully combines geometric shapes with a large design made from contrasting feminine, soft, and lightweight materials. Various variations will be released in the future.


The campaign visuals for this innovative design feature international model, actress, and activist Cara Delevingne, who serves as the face of the brand's women's line, encouraging women to be themselves.

For women, Puma's "DO YOU" campaign will continue for Spring/Summer 2018, celebrating women being themselves. This season, the focus is on self-empowerment. The message conveyed is that in order to be yourself, it is important to find what inspires you and become your own muse. It's about being confident in your lifestyle and style, staying motivated, and not compromising. With this mindset, Puma offers products that allow women to always be themselves.

The PUMA Muse Echo is now on sale at the PUMA online store and select PUMA retailers.