Maison Kitsuné is hosting a campaign called "I FOX YOU: YOUR NEW FAVORITE ANIMAL" featuring the brand's iconic tricolor fox.
KITSUNÉ means "fox" in Japanese. Since ancient times in Japan, the fox has been considered a god with many faces that can transform into various shapes. The name symbolizes Maison Kitsuné, a brand active in a wide range of fields, including music and fashion. The blue, white, and red tricolor is the fox's signature uniform and evokes the Parisian lifestyle that Maison Kitsuné proposes.
The limited-edition "I FOX YOU" capsule collection adds a playful twist to the brand's iconic tricolor fox. The lineup includes a T-shirt (¥14,000), a sweatshirt (¥24,000), and a tote bag (¥7,000).

In partnership with Korean design studio SUPERFICTION, Maison Kitsuné has also created an exclusive and playful tricolor fox toy (16,000 yen) consisting of three magnetic parts. The "I FOX YOU" capsule collection and Maison Kitsuné x SUPERFICTION toy will be available for pre-sale at Maison Kitsuné Aoyama from 5pm on November 4th.


Redefining the modern Parisian silhouette, the Parisien collection offers chic yet laid-back everyday wear, including clothes, shoes, and accessories. The collection features casual basics in timeless colors and accented with tricolor fox patches. The collection also includes iconic items printed with quintessential French slogans such as "Parisien(ne)" and "Je suis allé(e) au Collège Kitsuné", and is available at the official online store, Parisien stores marked with the tricolor fox logo, and Maison Kitsuné flagship stores.


In conjunction with this campaign, Maison Kitsuné Aoyama will be hosting a Tricolor Fox party, "I FOX YOU," starting at 5:00 PM on November 4th. Admission to the party is free, but RSVP (https://ifoxyoutokyo.splashthat.com/) is required.