Shu Uemura x Super Mario Bros. collaboration! Holiday limited edition collection

Oct 23, 2017

Shu Uemura will be releasing its 2017 Holiday Collection, "Shu Uemura x Super Mario Bros. Collection," for a limited time at participating salons nationwide from November 1st.

Shu Uemura Art of Hair is a hair care brand that was launched in the spring of 2017, embodying the philosophy of founder Shu Uemura that "hair and face are inseparable." This time, the brand has collaborated with Japan's iconic Super Mario Bros. to release three items. Mario and his friends appear in pixelated designs on colorful and playful hair and makeup items.

"Cleansing Oil Shampoo" (400ml/3,200 yen) has an oil-based formula that gently removes dirt from the scalp and protects the scalp environment; "Essence Absolu (Leave-in Treatment)" (150ml/3,800 yen) contains camellia oil, a moisturizing ingredient known as one of the world's three great oils, and gives hair manageability and outstanding shine while achieving a moist, soft, and not-too-heavy finish; and "Master Wax (Limited Edition)" (75ml/3,000 yen) has a flexible texture that allows you to style thick or curly hair freely without feeling stiff. All products come in limited edition packaging featuring pixelated designs of Mario and Princess Peach. Enjoy this collaboration, perfect for Christmas, that transcends the boundaries between beauty and games.
編集部
  • "Cleansing Oil Shampoo (Limited Edition Package)" (400ml/3,200 yen)
  • "Essence Absolue (Leave-in Treatment) (Limited Edition Package)" (150ml/3,800 yen)
  • "Master Wax (limited edition)" (75ml/3,000 yen)
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