French bag brand Jamin Puech releases a collaboration bag featuring neo-pop art embroidery

Jun 29, 2022
H.P. FRANCE Co., Ltd. will release a collaboration product between French bag brand JAMIN PUECH and Lebanese neo-pop artist Marwan Chamaa from July 1st.



The theme of the artwork is [MORE LOVE]
A message to the world to remember that "love" is becoming more necessary today than yesterday.
"The antidote to the current situation in the world is “love“. More “love”." Marwan Chamaa


The work Marwan Chamaa created for this collaboration, titled "MORE LOVE", expresses his feelings amidst the prolonged pandemic. The graffiti mural-like sketches from this work, which combine text and pop art, have been reproduced on Jamin Puech's signature hand-embroidered raffia bags and raffia key charms. Marwan likes to create series of works that contain messages, and describes his work as storytellers. This work was created with the message for the world that ”love“ is needed after the pandemic the world is facing.


MORE LOVE BAG

Jamin Puech's raffia bags, synonymous with summer, are carefully woven one by one by female artisans in Madagascar, a producer of high-quality raffia. In order to preserve traditional raffia craftsmanship and create employment for women, the brand continues to focus on local production. This tote bag has ample storage space and can fit A4-sized items. The eye-catching, contrasting color scheme makes it a great addition to simple summer outfits. It comes with a bottle-shaped charm. Each bag comes with a numbered certificate, just like a work of art.



JAMIN PUECH x Marwan chamaa
MORE LOVE BAG 55,000 yen (tax included) W37 x H22 x D12 cm
*The above is an image of both sides of the same item.


MORE LOVE KEYCHAIN

A collaboration product of the brand's popular key chain item has also been released. This key charm is shaped like a bottle filled with hearts, and the words "MORE" and "LOVE" are embroidered on the front and back.



JAMIN PUECH xtimes; Marwan chamaa
MORE LOVE KEYCHAIN 8,800 yen (tax included) W9 x H10 cm
*The above is an image of both sides of the same item.



Sales
Release date: Friday, July 1, 2022
Available at:
goldie H.P.FRANCE Shinjuku, Yurakucho, Futakotamagawa, Yokohama, Umeda
H.P.FRANCE Sapporo, Nihonbashi, Nagoya, Kobe
H.P.FRANCE Boutique Hiroshima
Kioku H.P.FRANCE
destination Tokyo
H.P.FRANCE Official Online Store (https://www.hpfrance.com/brand/jaminpuech)


Profile


Marwan chamaa (Marwan Chamaa)
Born in Lebanon, raised in Munich, Germany, and spent over 10 years in the United States, this artist creates new art by extracting and harmonizing various ideas in a global environment. His Middle Eastern neo-pop art blends fiction, truth, and vanity. It is an expression of his ironic, sometimes harsh, perspective on the world.
https://www.marwanchamaa.com/


JAMIN PUECH
Founded in 1991 as a French bag brand, Puech won first place in the Hyères Young Creators Europe competition. Each season, he releases more than 60 unique and original collections. The collection, which is expressed in the world of bags using innovative materials and techniques, is entirely handmade by artisans.
https://www.hpfrance.com/brand/jaminpuech

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