Yukata event starts at Isetan Shinjuku, the store with the largest selection of yukatas in Japan! Stylist designs and Tokyo brands on display（2/45）

"Yukata STYLIST MADE" Isetan Shinjuku Main Building 1st Floor The Stage/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Atsushi Okubo/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Tomoki Sukezane/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Tetsuro Nagase/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Keisuke Baba/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Yasuhiro Watanabe/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Koichiro Yamamoto/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Takashi Kumagai/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Fumihiko Okabe/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Tsuyoshi Futamura/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Design and styling by Akio Hasegawa/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Cowhide obi belt proposed by Tetsuro Nagase/ ©FASHION HEADLINE

Tetsuro Nagase's proposal: Geta sandals with beaded straps/ ©FASHION HEADLINE

Styled by Keisuke Baba, the belt and sandal thongs are made of enamel/ ©FASHION HEADLINE

Designed by Keisuke Baba, the fabric is Stanford, and the embroidery on the chest and badge on the cuffs are England motifs./ ©FASHION HEADLINE

Yukata, geta sandals, and netsuke designed by Takashi Kumagai/ ©FASHION HEADLINE

Yukata and obi designed by Takashi Kumagai. Patchwork details create a craft-like look./ ©FASHION HEADLINE

Styled by Tomoki Sukezane, featuring the trademark stole/ ©FASHION HEADLINE

Designed by Fumihiko Okabe. Styling outdoor items such as sandals and walking sticks.

"Porter" x Isetan collaboration bag/ ©FASHION HEADLINE

A demonstration by 10 handsome male employees from Isetan Mitsukoshi/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Ten handsome male employees from Isetan Mitsukoshi welcomed customers at the store's opening./ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Handsome male employees at Isetan Mitsukoshi actually try on yukata designed by a stylist/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Kenichiro Asako, the buyer for kimono at Isetan Shinjuku, was in charge of this project./ ©FASHION HEADLINE

Yamaguchi Sota x Tokyo brand "MIX, MIX, MIX" Isetan Shinjuku Main Building 7th floor kimono promotion space/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Mina Perhonen/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Theater Products/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

A selection of Tokyo brand yukatas/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Geta sandals from "Anrealage x Hishiya" and a bag from "Theatre Products"/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

"YOSHIKO" hair accessories/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

Geta sandals by "nir" and obi clasp by "FACETASM"

A wide selection of miscellaneous goods such as folding fans and obi clasps

New men's yukata (kimono store on the 7th floor of the main building)

A wide selection of men's goods (kimono on the 7th floor of the main building)/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

"Mitasu+" is an original brand of "Hinaya Kyoto"/ Photo by Yoshitaka Dazai ©FASHION HEADLINE

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