GIVING STORE, a select shop offering baby gifts from Japan and abroad, will open a new store on the 5th floor of Shibuya Hikarie ShinQs on August 9th.

The store is based around the concept of "baby gifts," which are the first gift a baby will receive, and offers gifts that maximize the joy of choosing and giving. The lineup includes "BAB PONCHO" (6,200 yen) from the company's own product brand, amabro, as well as "Teddy Bear Finn Beige" (9,000 yen) by Steiff, the German company that first created teddy bears, and "Bear Afghan" (7,800 yen) and "Rattle" (1,300 yen) from Japanese organic brand PRISTINE, each with its own background, philosophy, playfulness, and innovation.