On the evening of July 4th, a party celebrating the launch of CHANEL's first new fragrance in 14 years, "Gabrielle Chanel," was held at the Palais de Tokyo in Paris, attracting many guests from around the world.

To celebrate the launch of the fragrance named after the house's founder, Gabrielle Chanel, the venue was decorated with a display that conveyed not only the world of fragrance but also her way of life and spirit. Upon entering the party venue, guests were greeted by a mystical space lined with movable faceted mirrors on both sides, where multiple images appeared and disappeared as guests moved. The delicate scent of ylang-ylang and orange blossom, the main ingredients of the new fragrance, filled the air. Guests were drawn into the world of the fragrance by a maze-like space inlaid with words by Gabrielle Chanel and a giant, shining gold mobile. Further into the darkened room, a holographic image of a fragrance bottle burst into life, transforming into beautiful flowers. A magnificent play of light and shadow further enhanced the enchanting atmosphere. A glamorous gathering also attended, including actress Kristen Stewart, who serves as the fragrance's face, singer Pharrell Williams, who performed live, as well as Katy Perry, Cara Delevingne, Caroline de Maigret, and Ines de la Fressange. Guests spent a special evening surrounded by the scent of Karl Lagerfeld. The new fragrance, "Gabrielle Chanel," will be available from September 1st. This pure and sensual fragrance, which evokes an imaginary white flower using four types of flowers - ylang-ylang, orange flower, jasmine, and tuberose from Grasse - expresses the life and spirit of this pioneering woman.