Pinkberry, a California-based frozen yogurt specialty store, will open at Venus Fort in Odaiba, Tokyo, on July 18th. Based on the concept of "light, refreshing, cravable," the store offers "cravable" customizations using "light" nonfat milk and yogurt and "refreshing" fresh fruit cut in-store daily. Choose from six seasonal yogurt flavors, including plain, pomegranate, and mango, and a size (small 360 yen, regular 510 yen, large 660 yen). Add your favorite toppings from six fresh fruits like strawberries and 20 dry toppings, including chocolate chips and waffle cookies. Pinkberry, featured in the American TV drama "Gossip Girl," became popular among Hollywood celebrities for its stylish, low-calorie menu and sparked the frozen yogurt boom. Currently operating 260 stores in 20 countries, including the United States, Pinkberry is a favorite among Hollywood celebrities for its stylish, low-calorie menu. Prior to the Venus Fort store's opening, a tasting event was held on the 10th at the Royal Garden Cafe in Aoyama, where Akito Nonomura, director of Royal Holdings, which handles Pinkberry's expansion in Japan, appeared. He was captivated by Pinkberry's pop flavor when he first encountered it in 2008, and after roughly a year of work since 2013, he finally brought the brand to Japan. "Japan is expected to become as large as the US market. I want to make it available in various locations," he commented. The company's goal is to open two stores in Tokyo and one in Fukuoka by the end of the year, with 20 stores nationwide within three years. Model and DJ Ellie Rose also made an appearance as a special guest. Holding a frozen yogurt customized with Hawaiian flavors like kiwi and roasted coconut, Nonomura commented, "It's refreshing, easy to eat, and healthy, so my body loves it. Another great thing about it is that I can get fresh fruit on the go."