Isetan opens Yoshikazu Yamagata's "Rinne" store. Exploring consumption with 10,000 yen T-shirts and 0 yen items.(3/22)

Yoshikazu Yamagata giving a talk show at the venue/ (c) FASHION HEADLINE

At the talk event, they talked about the history and fashion of Written Afterwards (from left: Yoshikazu Yamagata, Tomoshige Fukaura, Kentaro Tamai)/ (c) FASHION HEADLINE

Yamagata's brother, Tomoshige Fukaura, also participated in the talk./ (c) FASHION HEADLINE

Guest designer Kentaro Tamai of Asido Cloud/ (c) FASHION HEADLINE

Yoshikazu Yamagata giving a talk show at the venue/ (c) FASHION HEADLINE

Many shoppers stopped by the venue to listen to the talk event by the three./ (c) FASHION HEADLINE

The god of "happiness = clothing" is enshrined in the center of the "0 yen banknote"/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

"YUKICH T-shirt" with a hand-drawn design based on Fukuzawa Yukichi/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

Mao Usami's stole/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

Yoshikazu Yamagata, designer of Written Afterwards

The outfit was fashion directed by Yamagata Yoshikazu and worn by Nogizaka46's Nishino Nanase./ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

Diorama decoration by Kroka/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

Eiffel Tower made of toy bills/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

Introducing items with designs based on the 0 yen bill/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

T-shirt with brand logo printed/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

The ceiling of the venue exudes a glamorous atmosphere reminiscent of a Parisian souvenir shop./ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

Introducing items with designs based on the 0 yen bill/ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

The venue is designed to resemble a souvenir shop in Japan or Paris, with key chains and other small items on sale./ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

The venue is designed to resemble a souvenir shop in Japan or Paris, with key chains and other small items on sale./ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

The venue is designed to resemble a souvenir shop in Japan or Paris, with key chains and other small items on sale./ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

The venue is designed to resemble a souvenir shop in Japan or Paris, with key chains and other small items on sale./ Photo by Yoshitaka Dazai (c) FASHION HEADLINE

The venue is designed to resemble a souvenir shop in Japan or Paris, with key chains and other small items on sale./ Photo by Yoshitaka Dazai (c) FASHION HEADLINE
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- Isetan opens Yoshikazu Yamagata's "Rinne" store. Exploring consumption with 10,000 yen T-shirts and 0 yen items.
- Isetan opens Yoshikazu Yamagata's "Rinne" store. Exploring consumption with 10,000 yen T-shirts and 0 yen items.(3/22)
























