Louis Vuitton's new campaign visuals for "Sprit of Travel" by Patrick Demarchelier

Mar 3, 2015

LOUIS VUITTON has unveiled its new advertising campaign, "Sprit of Travel."

Set against the glittering Caribbean Sea, the campaign evokes a sophisticated journey through images that blend seamlessly with nature. Photographer Patrick Demarchelier captured images of trunks on a boat and women walking through the vast natural scenery with bags in hand.

Models Liya Kebede, Maartje Fehov, and Julia Nobis feature in the campaign, playing with various Louis Vuitton leather goods. The collection includes precious trunks and unique luggage, as well as popular items such as the iconic Alma bag and the new LV Twist bag. The ripple-like pattern of Epi leather accentuates the pastel tones of the bags.

The campaign is scheduled to begin in Japan in late March. In addition, window displays linked to the campaign, called "Epi Landscapes," will appear in Louis Vuitton stores around the world from early April to mid-June.
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  • Louis Vuitton's new "Sprit of Travel" campaign
  • Louis Vuitton's new "Sprit of Travel" campaign
  • Louis Vuitton's new "Sprit of Travel" campaign
  • Louis Vuitton's new "Sprit of Travel" campaign
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