BALLY has released "Coming Down," a short film directed by Emmy Award-nominated director Francesco Carrozini. The film showcases the new BALLY aesthetic and modernist design. The idea for the film was inspired by interviews with New Wave icon Brigitte Bardot and the portrayal of women in 1960s French and Italian films. It stars Josephine de La Baume, who is also active as a musician. Filmed in the 1956 paper house designed by architect John Ratner, the film's beautiful yet melancholic Hollywood Hills setting the stage for her inner world. The film features Josephine, an actress living in Los Angeles, engaging in a lengthy phone interview during which she discusses the anxieties and struggles that come with her success as an actress. The success and melancholy that lie behind the glamorous stage of celebrity. This film skillfully portrays the complex emotions that intertwine all of these.

CEO Frédéric de Narp commented, "While the dialogue and interiors are over 50 years old, the situations depicted could conceivably occur today." He also said, "This short film is a tribute to Bally's modernist heritage."

The "Sommet Fold" bag from the SS15 collection is featured in the film. The song featured in the film is "Coming Down," a light-hearted track from the new album "Ceremonies" by "Singtank," a duo formed by Josephine and her brother Alexandre.