LOEWE has unveiled its campaign visuals ahead of its 2015-16 Autumn/Winter women's collection show, which will be held at UNESCO Headquarters in Paris on March 6th. The campaign, shot by a stellar team including photographer Steven Meisel, model Lexi Boling, and stylist Benjamin Bruno, showcases LOEWE's bold originality, which aims to "define what is modern today by reinterpreting things from the past." The centerpiece features a new photograph from Meisel's "Self-Portrait" series. The photo is a reproduction of a photograph selected by Meisel himself from his personal collection, depicting the young man posing with five parrots on his arm.

In addition, visuals featuring the "Puzzle Bag" designed by Jonathan Anderson have also been released, directly expressing the brand's core items.

Anderson has stated that when he was entrusted with modernizing the brand, Meisel's work was an extremely important reference point.