Megbaby attended the "Kitty's" opening press preview and promoted the brand./ Photo by Yohei Fujii(c)FASHION HEADLINE

Introducing a black Hello Kitty wearing sunglasses/ Photo by Yohei Fujii(c)FASHION HEADLINE

Items with Hello Kitty and My Melody embroidery are lined up/ Photo by Yohei Fujii(c)FASHION HEADLINE

Items with Hello Kitty and My Melody embroidery are lined up/ Photo by Yohei Fujii(c)FASHION HEADLINE

Black and white based items/ Photo by Yohei Fujii(c)FASHION HEADLINE

Shirts and Dresses/ Photo by Yohei Fujii(c)FASHION HEADLINE

A cut-and-sew top with an embroidered My Melody patch/ Photo by Yohei Fujii(c)FASHION HEADLINE

A cut-and-sew top with an embroidered My Melody patch/ Photo by Yohei Fujii(c)FASHION HEADLINE

Black and white based items/ Photo by Yohei Fujii(c)FASHION HEADLINE

Hello Kitty Necklace/ Photo by Yohei Fujii(c)FASHION HEADLINE

Hello Kitty/ Photo by Yohei Fujii(c)FASHION HEADLINE

My Melody/ Photo by Yohei Fujii(c)FASHION HEADLINE

Introducing a black Hello Kitty wearing sunglasses/ Photo by Yohei Fujii(c)FASHION HEADLINE

"Kitties" logo/ Photo by Yohei Fujii(c)FASHION HEADLINE

Image visual for the new brand "Kitties" launched by Yohji Yamamoto and Sanrio