As part of a special project commemorating the 10th anniversary of the fashion e-commerce site ZOZOTOWN, adidas and Reebok have collaborated. The collaborative sneakers will be available exclusively on ZOZOTOWN from September 18th. This marks the second collaboration with adidas since their 2013 collaboration, and they have produced the "adidas Originals for ZOZOTOWN 'SUPERSTAR 80s ZOZO'" sneakers (23,760 yen including tax), based on adidas' iconic "Superstar 80s" shoe, which is celebrating its 45th anniversary. While the previous collaboration featured a ponytail lining and nubuck exterior, this time the sneakers feature ponytail on the exterior and leather on the interior, resulting in a shoe that is reminiscent of past collaborations while exuding a completely new vibe.

Meanwhile, in their first collaboration with Reebok, they have produced the "Instapump Fury for ZOZOTOWN" (20,304 yen including tax), based on the "Instapump Fury," a representative model of the casual line Reebok Classic. The upper is made of denim, a material used in apparel, with orange stitching as an accent.