Starting April 25, 2022, FEILER Japan Co., Ltd. will be releasing limited-edition collaboration items with the fashion brand MUVEIL at the MUVEIL official online shop, FEILER official online shop, and FEILER Ginza flagship store. FEILER (founded in 1948 in Hohenberg, Germany) combines creativity and ingenuity with chenille, a traditional craft from Germany's Bavarian region, to offer a wide range of products that add a touch of luxury to everyday life, including handkerchiefs, interior cloths, pouches, and bags in beautiful colors and patterns with a soft texture. With its commitment to materials and unique techniques, FEILER has established itself as a leading lifestyle brand in chenille. The high quality of FEILER products is passed down through the generations, cherished as heartfelt gifts for loved ones, and cherished for generations to come.
Last year in 2021, MUVEIL's designers were drawn to the charms of FEILER, such as the comfortable texture, cheerful color palette, and refined playfulness that are all achieved through the craftsmanship cultivated over FEILER's long history, which led to the realization of their first collaboration. Last year's collaboration was well received, and now we are announcing a second collaboration.
The design for the second collaboration with MUVEIL is "MUVEIL BLOOMING MIMOSA." This original design combines MUVEIL's symbolic motif of "mimosa," which represents happiness, with a "bee." A bee flies happily around a mimosa in full bloom. You can feel the arrival of spring. In addition to handkerchiefs, tissue pouches and drawstring bags with handles will also be available for purchase at the MUVEIL official online shop.
【FEILER Retail Stores & Collaboration Items】
Available at the official FEILER online shop https://feiler.jp and the FEILER Ginza flagship store.
"MUVEIL BLOOMING MIMOSA"
- Handkerchief 2,750 yen (tax included) Color: Navy x Yellow, Navy x Purple (two handkerchief edge colors available) Size: Approximately 25 x 25 cm
*Purchases are limited to one item per person.
*Reservations are not accepted.
*Items will be available at the FEILER Ginza flagship store from 10:00 AM, and at the FEILER official online shop from noon on Monday, April 25th.
*Release times at the FEILER official online shop may vary slightly.
*Entry may be restricted during peak traffic. In such cases, please wait a while before accessing the site. *Feiler Ginza Main Store does not accept reservations or cash on delivery after release. *Feiler Ginza Main Store's sales methods may change depending on the level of congestion. *At the official Feiler online store, you cannot choose the pattern. *Not available for sale at the Feiler Tenjin Underground Mall Store, Feiler shops in department stores nationwide, or LaBrie by Feiler shops.
MUVEIL official online shop https://www.muveil.com Sales
・Handkerchief 2,750 yen (tax included) Colors: navy x green*, navy x yellow, navy x purple (handkerchief edge available in 3 colors) Size: approx. 25 x 25 cm
*Navy x green is a MUVEIL exclusive color.
・Tissue pouch 7,150 yen (tax included) Size: approx. 9.5 x 14 cm
・Drawstring bag with handle 9,900 yen (tax included) Size: approx. 19 x 22 x 2 cm
*These items will be available on the MUVEIL official online shop from noon on Monday, April 25th. The release time may vary slightly.
*The handkerchief (navy x green), tissue pouch, and drawstring bag with handle will not be sold at FEILER.
What is MUVEIL?
A women's brand created by designer Michiko Nakayama, launched in the autumn/winter 2007 season. The brand name is a combination of the French word "muguet" (lily of the valley) and the English word "veil." jp/
FEILER 株式会社 http://www.feiler-jp.com ... 102 FEILER stores nationwide [including 11 FEILER gift concept shops, "LaBally by FEILER"] (as of April 1, 2022)
Click here for company press release details
Last year in 2021, MUVEIL's designers were drawn to the charms of FEILER, such as the comfortable texture, cheerful color palette, and refined playfulness that are all achieved through the craftsmanship cultivated over FEILER's long history, which led to the realization of their first collaboration. Last year's collaboration was well received, and now we are announcing a second collaboration.
The design for the second collaboration with MUVEIL is "MUVEIL BLOOMING MIMOSA." This original design combines MUVEIL's symbolic motif of "mimosa," which represents happiness, with a "bee." A bee flies happily around a mimosa in full bloom. You can feel the arrival of spring. In addition to handkerchiefs, tissue pouches and drawstring bags with handles will also be available for purchase at the MUVEIL official online shop.
【FEILER Retail Stores & Collaboration Items】
Available at the official FEILER online shop https://feiler.jp and the FEILER Ginza flagship store.
"MUVEIL BLOOMING MIMOSA"
- Handkerchief 2,750 yen (tax included) Color: Navy x Yellow, Navy x Purple (two handkerchief edge colors available) Size: Approximately 25 x 25 cm
*Purchases are limited to one item per person.
*Reservations are not accepted.
*Items will be available at the FEILER Ginza flagship store from 10:00 AM, and at the FEILER official online shop from noon on Monday, April 25th.
*Release times at the FEILER official online shop may vary slightly.
*Entry may be restricted during peak traffic. In such cases, please wait a while before accessing the site. *Feiler Ginza Main Store does not accept reservations or cash on delivery after release. *Feiler Ginza Main Store's sales methods may change depending on the level of congestion. *At the official Feiler online store, you cannot choose the pattern. *Not available for sale at the Feiler Tenjin Underground Mall Store, Feiler shops in department stores nationwide, or LaBrie by Feiler shops.
MUVEIL official online shop https://www.muveil.com Sales
・Handkerchief 2,750 yen (tax included) Colors: navy x green*, navy x yellow, navy x purple (handkerchief edge available in 3 colors) Size: approx. 25 x 25 cm
*Navy x green is a MUVEIL exclusive color.
・Tissue pouch 7,150 yen (tax included) Size: approx. 9.5 x 14 cm
・Drawstring bag with handle 9,900 yen (tax included) Size: approx. 19 x 22 x 2 cm
*These items will be available on the MUVEIL official online shop from noon on Monday, April 25th. The release time may vary slightly.
*The handkerchief (navy x green), tissue pouch, and drawstring bag with handle will not be sold at FEILER.
What is MUVEIL?
A women's brand created by designer Michiko Nakayama, launched in the autumn/winter 2007 season. The brand name is a combination of the French word "muguet" (lily of the valley) and the English word "veil." jp/
FEILER 株式会社 http://www.feiler-jp.com ... 102 FEILER stores nationwide [including 11 FEILER gift concept shops, "LaBally by FEILER"] (as of April 1, 2022)
Click here for company press release details
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