Hanae Mori Manuscuri debuts at Shinjuku Isetan. A new app-based system embodies "digital x couture."(6/15)

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE

While talking with customers, they can order patterns for a one-of-a-kind garment./ Photo by Youhei fujiwara (c) FASHION HEADLINE

The dress is available in two materials: silk and satin./ Photo by Youhei fujiwara (c) FASHION HEADLINE

With a simple action, you can change the pattern of the clothing worn by the model on the screen and the textiles./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Original digitally printed dress/ Photo by Youhei fujiwara (c) FASHION HEADLINE

On the screen, you can also see the back view and the image of the person in the corner./ Photo by Youhei fujiwara (c) FASHION HEADLINE

On the screen, you can not only select a pattern, but also change the size of the pattern and adjust where the pattern appears./ Photo by Youhei fujiwara (c) FASHION HEADLINE

It is also possible to select different patterns depending on the best time to see the flowers./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE

Hanae Mori Manuskuri pop-up shop on the 4th floor of the main building of Isetan Shinjuku. Until September 22nd./ Photo by Youhei fujiwara (c) FASHION HEADLINE
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- Hanae Mori Manuscuri debuts at Shinjuku Isetan. A new app-based system embodies "digital x couture."
- Hanae Mori Manuscuri debuts at Shinjuku Isetan. A new app-based system embodies "digital x couture."(6/15)

















