"styling/" - a brand offering mannish, elegant and modern styles - will be holding a pop-up at Shinjuku Isetan

Event Date:2022.04.20-05.03
Apr 18, 2022
"styling/," a women's brand operated by Mash Style Lab Inc., will open a pop-up store at Isetan Shinjuku from April 20th to May 3rd, featuring a one-of-a-kind capsule collection and limited-edition colors.


Based on the concept of "Manish and elegant in mode," "styling/" is aimed at mature women who are "a little picky about their clothes."
Timeless yet timely. "styling/" offers a mannish, elegant, and modern style. A limited-time pop-up store will open at Isetan Shinjuku. In addition to new items from the 2022 Summer Collection, the pop-up store will offer items from the capsule collection and limited-edition colors that are only available at this pop-up store.


Pop-up store exclusive capsule collection




Isetan Shinjuku store exclusive pleated shirt dress 69,300 yen
Colors: White, lavender, black
Sizes: 0, 1
This pleated shirt dress creates a mannish layered style in one piece, with a bold slash opening at the back, allowing light accordion pleats to flow out. It mixes two types of pleats, and the luxurious flared hem exudes elegance. Another appealing feature is the variety of ways it can be worn, such as as a front wrap, a side wrap, or as a jacket.




Isetan Shinjuku Store Exclusive Pleated Wide Pants 61,600 yen
Color: White, Black
Size: 0, 1
These pants are eye-catching with their luxurious volume, and by mixing two types of pleats, you can enjoy a dynamic style. The zipper opening and coin pocket details around the waist create a masculine impression, while the elegant shine enhances femininity. The drapeable material is breathable and has a dry feel against the skin.




Isetan Shinjuku Store Exclusive Open Back Linen Dress ¥48,400
Colors: White, Black
Sizes: 0, 1
The open back linen dress features a clean, open back. It has an exquisite square cut to prevent underwear from being visible. In contrast to the minimalist front, the back hem has a bold volume that is unique to styling/, making it an eye-catching piece that also leaves an afterimage when you walk. We also recommend layering it with pleated pants for an even more glamorous set-up style.


*All prices include tax


Pop-up store exclusive color item


Cut Dress One-piece Dress 24,200 yen
Limited color: White
Sizes: 0, 1
This dress one-piece dress features an attractive, gorgeous flower cut on the skirt. The back is designed by styling/ to create a well-defined, three-dimensional style. The calculated form with a strong presence creates a dignified and beautiful look on its own. The limited edition color is a clean white.


Drawstring Bag 23,100 yen
Limited color: Green
Size: One size fits all (W16×H24×D16cm)

This drawstring bag is a special order from the genderless brand "ITTI". It is a high-quality leather item processed and produced in Japan using "DIPLO SKY" shrink leather from "ecco", a Danish company that produces sustainable and innovative leather. Despite its minimalist design, it is large enough to fit a 500ml bottle, and the shoulder strap can be worn as a double or single shoulder strap, with adjustable lengths. The versatile design can be worn in any season, and the styling/ icon, the "/slash," is placed in gold-colored metal parts. The limited edition color is an eye-catching, vivid green.

*All prices include tax


Novelty Gift


During the event, the first 25 customers to spend 31,500 yen or more (tax included) at the pop-up store will receive an original eco bag as a gift.
*Novelty gifts will be available until supplies last.


Outline of the Pop-up Store
Period: Wednesday, April 20, 2022 – Tuesday, May 3, 2022
Venue: Career Style/Promotion, 3rd Floor, Main Building, Isetan Shinjuku Store
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo 160-0022
Opening Hours: 10:00am – 8:00pm
Tel: 03-3352-1111 (Main Manager)


About styling/
Debuted with the 2016 Spring/Summer collection. A select shop centered around the original brand "styling/" and the high-end line "styling/ by kei shirahata."With a concept of "Manish and elegant in mode," it is aimed at adult women who are "a bit picky about clothes," who select and discard fashion based on their own antennae, and who have experienced all the various changing trends. Timeless yet timely. We offer a mannish, elegant, and fashionable style.



Click here for company press release details

The press releases featured in this article have been provided by PR TIMES Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content, please contact PR TIMES Inc. (https://prtimes.jp/) directly.
PR TIMES
  • Isetan Shinjuku store limited pleated shirt dress 69,300 yen Colors: White, lavender, black Sizes: 0, 1
  • Isetan Shinjuku store limited pleated shirt dress 69,300 yen Colors: White, lavender, black Sizes: 0, 1
  • Isetan Shinjuku store limited pleated shirt dress 69,300 yen Colors: White, lavender, black Sizes: 0, 1
  • Isetan Shinjuku store limited pleated wide pants 61,600 yen Color: White, Black Size: 0, 1
  • Isetan Shinjuku store limited pleated wide pants 61,600 yen Color: White, Black Size: 0, 1
  • Isetan Shinjuku store limited open back linen dress 48,400 yen Color: White, Black Size: 0, 1
  • Isetan Shinjuku store limited open back linen dress 48,400 yen Color: White, Black Size: 0, 1
  • Cut Dress One Piece 24,200 yen Limited color: White Size: 0, 1
  • Drawstring bag 23,100 yen Limited color: Green Size: Free size (W16 x H24 x D16cm)
  • Novelty
  • Novelty
Back to Top