Reina is a makeup artist who works in advertisements, commercials, and the web./ Photo by Yohei Fujii (C)FASHION HEADLINE

Makeup artist Reina appeared as a lecturer at a beauty workshop hosted by SK-II./ Photo by Yohei Fujii (C)FASHION HEADLINE

"Hands are like sensors for humans," says Reina./ Photo by Yohei Fujii (C)FASHION HEADLINE

The product she's holding is the SK-II R.N.A. Power Radical New Age, which was just released on August 21st./ Photo by Yohei Fujii (C)FASHION HEADLINE

Listening intently to Reina's story is a woman who is participating in "Beauty Bound Asia" on YouTube, a program supported by SK-II./ Photo by Yohei Fujii (C)FASHION HEADLINE

Participants were highly interested in beauty and proactively asked questions/ Photo by Yohei Fujii (C)FASHION HEADLINE

"Beauty Bound Asia" event on YouTube/ Photo by Yohei Fujii (C)FASHION HEADLINE

KUMAMIKI-san/ Photo by Yohei Fujii (C)FASHION HEADLINE

"Beauty Bound Asia" event on YouTube/ Photo by Yohei Fujii (C)FASHION HEADLINE

YouTubers MIKIPON, CHIHIRO, and KUMAMIKI also appeared as guests at the event./ Photo by Yohei Fujii (C)FASHION HEADLINE