The new adidas model, the "NMD," will be released on December 12th. The line, which will be sold in limited quantities, has already generated buzz, but an even more exclusive model has now been released by the top-of-the-line adidas Consortium.

The "NMD "KEY CITY ACTIVATION"" comes in a simple black and gray colorway and is positioned as a pre-version of the NMD. While its construction may appear simple at first glance, the three stripes on the side, heel patch, and shoelaces are reflective, revealing a different look when illuminated in the dark.

A launch event was held on the evening of December 10th at UNDEFEATED TOKYO, a shop with a long-standing partnership with adidas Consortium.

The "NMD "KEY CITY ACTIVATION"" comes in special packaging and will be available only at select adidas stores in major cities, with a worldwide run of 1,000 pairs. Priced at ¥24,000.

In Japan, the shoes will be available at UNDEFEATED TOKYO from December 10th, and at DOVER STREET MARKET GINZA, mita sneakers, UNDEFEATED TOKYO, UNITED ARROWS & SONS, and Styles DAIKANYAMA from December 11th.